What You Will Do:
Strategic Leadership:
- Define and drive the product innovation roadmap for Real ID as a standard identity currency for identity resolution and identity management.
- Define and drive the product innovation roadmap for Infobase as the premier deterministic and observed data profile foundation.
- Develop and execute strategies to achieve product parity with leading identity and data solutions (e.g., RampID, Experian) across the ecosystem.
- Collaborate with GTM Strategy leadership and align product prioritization and roadmaps.
- Collaborate with Direct Sales and Client Management leadership on Product adoption, tracking and white space identification.
Market Leadership:
- Lead initiatives to define Market Problems, Distinctive Competencies, Portfolio Mix and Build, Buy, Partner decisions.
- Interlock with Sales, Client Success and Marketing to capture and analyze Win/Loss, Pricing and Product Performance
- Define Product Positioning, Buyer Personas, and Buyer Experience to drive incremental growth across the Identity and Data portfolio.
Technical Product Collaboration:
- Cultivate and manage interlocks with Acxiom Technical Product Management to ensure strategic alignment and prioritization.
- Drive internal product roadmap documentation and product requirements definition and documentation.
Thought Leadership & Market Influence:
- Represent Acxiom Identity and Data Products in industry forums, standards bodies, and client engagements to drive portfolio awareness and drive growth.
- Monitor competitive landscape and emerging trends to inform technical product and partnership strategies.
What You Will Have:
- Bachelor's degree or equivalent work experience.
- 10+ years of experience in adtech, martech, identity solutions and/or data products, with a proven track record of driving growth and market leadership.
- Deep understanding of programmatic advertising, identity resolution, data product creation, audience definition and segmentation as well as privacy-compliant data activation.
- Strong executive presence and ability to influence at C-suite level across clients, partners and agencies.
- Experience managing cross-functional teams and complex product portfolios.
- Familiarity with major agency holding companies and their operational models (Omnicom, IPG preferred).
What Will Set You Apart:
- Expertise in identity solutions (digital and terrestrial), third-party data products, collaboration solutions.
- Ability to translate technical concepts into strategic business outcomes.
Primary Location City/State:
Homebased - Conway, ArkansasAdditional Locations (if applicable):
ConwayAcxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].
Acxiom Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acxiom and has not been reviewed or approved by Acxiom.
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Leave & Time Off Breadth — Time off options are characterized as generous or flexible, including PTO, holidays, sick and bereavement leave, plus volunteer time. Some teams describe flexible or “unlimited” PTO in practice.
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Flexible Benefits — Work arrangements are frequently flexible, with remote or hybrid options paired with flexible time-off norms. This structure is often highlighted as supportive of work-life balance.
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Healthcare Strength — Core coverage includes medical, dental, vision, HSA/FSA options, mental-health/EAP, and life and disability insurance. The breadth of listed programs indicates a comprehensive baseline of health-related benefits.
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What We Do
cxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG).
