What You Will Do
- Reporting directly to the CRO, Serhat Soyuerel, this role owns Insider’s global Go-to-Market Strategy
- Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity
- Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates
- Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion
- Build a cross-functional “GTM engine” to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices
- Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards
- Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy
- Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale
- Design and lead strategic “revenue sprints” to respond to market shifts, or key expansion opportunities
- Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements
- Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education
- Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations
What You Will Need
- 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
- 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models
- Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing
- Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth
- Proven track record in initiatives that materially increase win rates and reduce sales cycle times
- Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach)
- Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals
- Experienced in building enablement playbooks, launch frameworks, and product education loops that stick
- Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences
- Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity
- Global perspective with experience working across regions and functions
What We Offer
- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there.
To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile.
If this sounds like who you are and where you aspire to be, we are excited to meet you.
Skills Required
- 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
- 7+ years of experience in the martech industry, ideally in scaling environments or product-led growth models
- Deep knowledge of the AI landscape and its impact on go-to-market motions, pipeline optimization, and product marketing
- Demonstrated success designing and executing scalable GTM programs with measurable pipeline and revenue impact
- Proven track record increasing win rates and reducing sales cycle times
- Strong analytical thinking and ability to develop systems and frameworks
- Exceptional cross-functional leadership across sales, marketing, product, and customer success
- Experience building enablement playbooks, launch frameworks, and product education programs
- Excellent communication and stakeholder management skills, including C-level presentations
- Self-starter with strong execution skills and ability to operate in ambiguity
- Global perspective and experience working across regions and functions
Insider One Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Insider One and has not been reviewed or approved by Insider One.
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Fair & Transparent Compensation — Pay sentiment trends generally positive overall, with pay described as competitive in some roles and markets. Recent role-specific ranges and compensation benchmarks suggest market-aligned pay bands in several functions.
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Strong & Reliable Incentives — Bonus structures and performance-linked earnings potential appear to meaningfully increase total compensation, particularly in commercial roles. Variable pay and commission mechanics are portrayed as providing upside when targets are achieved.
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Leave & Time Off Breadth — Time-off policies are described as generous, including an unlimited PTO approach and in some cases additional holiday time. Flexible working hours also contribute to perceived time-off and flexibility value.
Insider One Insights
What We Do
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: - Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 - Leader in the Gartner Magic Quadrant for Personalization Engines, 2025 - #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines - Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 - The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 - The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score.
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