Brinks Texas License #C00550
About Brink's:
The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.
We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.
Job Description
The Vice President, Global Marketing & Commercial Enablement will lead the evolution of Brink’s global marketing strategy while serving as a strategic partner to regional commercial leaders. This role is responsible for shaping Brink’s market positioning, value propositions, and demand generation engine—and for enabling commercial teams with the tools, insights, and frameworks needed to compete and win.
This role does not replace market sales or commercial leadership, but instead anchors enterprise‑level commercial strategy, pricing frameworks, and go‑to‑market alignment, ensuring Brink’s shows up consistently and competitively across markets.
Key Responsibilities
Global Marketing & Brand Strategy
· Define and lead Brink’s global marketing strategy, including brand positioning, messaging, and narrative across priority customer segments.
· Strengthen Brink’s enterprise value proposition, articulating why Brink’s wins beyond price.
· Ensure consistency of brand, messaging, and customer experience across regions, while allowing for local market adaptation.
· Oversee global marketing capabilities including digital, content, campaigns, events, and thought leadership.
Commercial Enablement & Go‑to‑Market Strategy
· Partner closely with Regional Commercial Leaders to support go‑to‑market strategy, key customer motions, and growth priorities.
· Lead development of commercial enablement tools, including:
o Value propositions by customer segment
o Sales messaging and playbooks
o Competitive positioning and win/loss insights
· Translate customer and market insights into actionable guidance for sales and commercial teams.
Pricing Strategy & Value Architecture (strategic, not deal‑level)
· Own enterprise‑level pricing strategy frameworks in partnership with Finance and Regional Commercial Leaders.
· Define how Brink’s prices for value, not just cost—clarifying:
o Pricing principles and guardrails
o Value‑based pricing models where applicable
o Differentiation between core services and value‑added offerings
· Support regions with pricing analytics, structure, and decision tools—without owning day‑to‑day deal pricing.
Customer, Market & Competitive Insight
· Establish a strong customer and market intelligence capability, including segmentation, buyer behavior, and demand trends.
· Lead competitive analysis to inform positioning, offerings, and pricing strategy.
· Use data and insights to guide investment decisions and growth priorities.
Leadership & Stakeholder Partnership
· Build and lead a high‑performing global marketing and commercial enablement team.
· Act as a thought partner to the ELT, market presidents, finance, and operations leaders.
· Influence without authority across a complex, matrixed global organization.
What Success Looks Like
· Brink’s has a clear, compelling, and consistent market positioning across regions.
· Commercial teams are better equipped to articulate value, compete effectively, and price with confidence.
· Marketing is viewed as a strategic growth partner, not a support function.
· Strong alignment between global strategy and regional execution—without over‑centralization.
Preferred Qualifications:
· 15+ years of experience across B2B marketing, commercial strategy, or go-to-market leadership
· Bachelor’s degree required in Marketing, Business, Strategy or related field
· Proven experience partnering with sales/commercial organizations in a complex, global business
· Strong strategic capability with hands-on credibility, able to move between enterprise strategy and practical execution
· Experience working closely with Finance on pricing, value proposition, or revenue strategy
· Experience in services, logistics, infrastructure, or industrial B2B environments
· Exposure to pricing strategy, commercial analytics, or monetization models
· Led transformation or modernization of a marketing or commercial function
· Global leadership experience in a matrixed organization
What’s Next?Thank you for considering applying for a job at Brink’s. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature.
Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink’s. For more information about future career opportunities, join our talent network, like our Facebook page or Follow us on X.
Brink’s is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or history or any other characteristic protected by law. Brink’s is also committed to providing a drug-free workplace.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Skills Required
- 15+ years of experience across B2B marketing, commercial strategy, or go-to-market leadership
- Bachelor's degree required in Marketing, Business, Strategy or related field
- Proven experience partnering with sales/commercial organizations in a complex, global business
- Strong strategic capability with hands-on credibility, able to move between enterprise strategy and practical execution
- Experience working closely with Finance on pricing, value proposition, or revenue strategy
- Experience in services, logistics, infrastructure, or industrial B2B environments
- Exposure to pricing strategy, commercial analytics, or monetization models
- Led transformation or modernization of a marketing or commercial function
- Global leadership experience in a matrixed organization
Brink’s Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brink’s and has not been reviewed or approved by Brink’s.
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Healthcare Strength — Medical plan options through national carriers (PPO and CDHP) with prescription coverage, plus dental and vision, provide broad core health coverage. HSA contributions and FSA options further support healthcare needs and choice.
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Retirement Support — A 401(k) with a company match and full vesting after two years offers structured retirement support. An ESPP with a purchase discount adds another savings pathway.
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Flexible Benefits — A wide set of voluntary programs (critical illness, accident, hospital indemnity, legal, pet, identity theft) and an EAP indicate flexible, choice-driven coverage. Multiple plan and account options enable tailoring to individual needs.
Brink’s Insights
What We Do
Brink’s, Incorporated is the world’s premier provider of secure solutions – including global transportation and storage for high-value goods, currency and coin processing, smart safes, ATM services, security services and advanced technology – that deliver critical business intelligence, improved productivity and enhanced protection. Established in 1859, Brink’s employs over 59,900 employees and serves customers through a network of 1,100 facilities and 12,000 vehicles in more than 100 countries on six continents — an unrivaled global footprint that delivers incomparable security, efficiency and visibility across the logistics lifecycle.
