VP, Marketing

Are you ready to help us transform into a more modern integrated marketing and communications function that fuels business growth? If so, LPL Financial is the place for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 22,000 financial advisors, 1,100 institution-based investment programs, and 500 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

We are seeking an experienced and dynamic Vice President of Marketing to help lead the evolution of our marketing strategy for our rapidly growing advisor business.

In today’s world, attention is currency. We are all competing for attention of audiences who live in a constant state of content overload. LPL Financial is seeking a seasoned marketing leader to help attract new advisors to our ecosystem and introduce new capabilities to the marketplace. This marketer will translate business objectives into a client-first marketing strategy centered on advisor audience needs and connected to LPL Financial’s comprehensive offering and solutions.

You will lead a team of marketing strategists reporting to our SVP – Prospect Marketing. The ideal candidate will have experience leading B2B and B2C demand generation campaigns that leverage multiple owned, earned and paid channels including: paid media, social, e-mail, events, PR, direct mail and sponsorships. This marketer will have a relentless focus on connecting marketing activities to business outcomes. This ‘hands-on’ manager should excel in building strategy, planning the necessary details, and leading it to flawless execution. They will be a curious marketer who is driven to learn and is energized by the opportunity to build something new, leveraging creativity and innovation every day. The ideal candidate thrives in a highly collaborative, extremely fast-paced environment and is comfortable with ambiguity and pushing on the boundaries of what’s possible. Candidates should have a passion for inspiring compelling, attention-grabbing content marketing and high-quality creative.

This role is located at either the company’s Fort Mill (SC) or San Diego (CA) office. Remote working arrangements are not an option for this role.
 

Responsibilities:

• Translate business objectives into marketing campaign strategies and plans that increase awareness, consideration and preference

• Develop and demonstrate deep acumen on the financial advisor audience, market and competitive insights to develop audience needs analysis, personas and targeting strategies of and inform campaign strategy

• Lead the development of integrated campaign strategies and journeys, channel plans, creative and promotional assets across owned, earned and paid channels

• Build demand generation and nurture strategies to propel prospective advisors through the decision cycle

• Leverage cross-functional Center of Excellence teams across Brand, Product, PR, Communications, and Digital Activation to achieve marketing outcomes

• Develop and test new approaches for reaching and engaging prospective advisors; continue introducing innovation and creativity to advance perception and disruption in the marketplace

• Own the content marketing and editorial strategy that fuels communication frameworks

• Direct external and internal creative agencies to produce compelling work that earns the attention of our target audience

• Measure and report results, identify optimization opportunities, and prioritize future plans based on efficacy of performance

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration

• 10+ years of related B2B/B2C Marketing experience

• Demonstrated ability to tie marketing activity to business outcomes

• 5+ years leading and developing high performing teams

• Experience with integrated marketing and communications – including content marketing, customer journeys, channel plans, personalization and data-driven marketing

Preferences:

• Experience creating or leveraging content and thought leadership as core component of the marketing strategy

• Experience in managing agency relationships

• Exceptional relationship management skills and engaging with senior executives

• Familiarity with marketing tech and automation tools, CRM systems and analytic platforms

Pay Range:

$148,100.00 - $246,900.00

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.