About RethinkFirst
RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.
We're on a mission to make behavioral health more effective, equitable, and human.
About the Role:
The Vice President of Employer Sales will be fully responsible for sales and revenue generation for an assigned territory as an individual contributor within the RethinkCare line of business at RethinkFirst. The VP of Employer Sales will be a solution seller to clients as well as a commercial strategist helping refine and optimize Rethink’s product offering. The VP of Sales will be responsible for national sales to large and mid-sized employer accounts and will develop and implement all aspects of the selling strategy. While this person is a sales expert at Rethink, the VP of Employer Sales will also be a thought leader among the HR and Benefits employer community in the area of improving success of children with developmental disabilities.
Responsibilities:
- Lead the development and execution of a sales plan by strategically identifying target organizations and then building out a pipeline, specifically with Fortune 1,000 companies and companies which employ at least 5,000 employees
- Lead the sales process from initial target identification throughout the entire sales process to a successful contracting, and then collaborating with the client services team in the account implementation phase and in on-going client relationship management
- Manage large pipeline through effective use of sales metrics and tracking capabilities, and effectively communicating internal priorities, challenges and opportunities impacting revenue growth
- Simultaneously and effectively manage multiple deals and potential client engagements
- Actively work together with marketing and other parts of the organization in refining product positioning while also translating customer feedback to optimize product deliverables and features
- Serve as an integral component of the management team working to leverage one another’s expertise to continue to expand presence in the market
- Effectively leverage cross-functional resources and subject matter experts within the organization, knowing when to bring the CEO, clinical leadership or technical expertise into deal discussions
- Attend and represent the firm in major tradeshows and industry exhibitions and leveraging such opportunities to identify and source potential new clients
- Serve as a thought leader in the marketplace to establish both awareness and credibility of the offering
- Collaborate with staff members and external stakeholders, effectively communicating the mission, vision, goals/objectives and strategy in order to best focus, refine and enhance these key elements of the company
- Performance & Success Measures:
- Sales and recognized revenue vs. quota
- New customer acquisition
- Year over year sales growth
- Bachelor’s degree at a nationally recognized college or university
- 8+ years of experience with the majority of experience in employer sales selling into HR and Benefits with a track record of achieving quota during that tenure
- Experience selling solutions into very large and large employers
- Familiar with subscription-based pricing models, preferably SaaS technology solutions
- Tacit knowledge of the employer technology sales cycle with a strong network of employers as potential customers
- Strategic sales acumen with an in-depth understanding of the ‘audience’ and how to navigate and successfully sell enterprise-wide contracts into employers
- Proven ability to drive significant sales growth within an organization, preferably within an early/growth stage company
- Effective problem-solver, decision maker, and multi-tasker, with excellent communication skills
- A hunter who has succeeded as an individual contributor, understanding how to effectively leverage the resources available in an early-stage, high-growth environment
- Capable of working closely with marketing and other functions as partners in managing sales opportunities as well as optimizing the product positioning and product functionality
- Demonstrated success in forecasting and meeting revenue numbers; understands how to leverage data to drive sales strategy and effectively explaining/reporting these numbers to management
- A “hands on” self starter who is capable of working remotely while also staying close with HQ as a member of the team
- Excellent presentation skills
- Unquestionable integrity and reputation, with a track record of delivering results while maintaining the highest standards of professionalism
- Ability and willingness to travel overnight to meet with potential and existing clients; travel can be substantial at times
Benefits:
- Generous health, dental, & vision benefits package
- Flexible paid time off
- 11 paid company holidays
- 401k + matching
- Parental leave
- Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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Recruiting Fraud Alert: Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews. Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘[email protected]’ email address, and/or be found on the Rethinkfirst.com website. Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement.
Skills Required
- Bachelor's degree from a nationally recognized college or university
- 8+ years experience, majority in employer sales selling into HR and Benefits with a track record of achieving quota
- Experience selling solutions into very large and large employers (Fortune 1000, 5,000+ employees)
- Familiarity with subscription-based pricing models, preferably SaaS technology solutions
- Strong network of employer contacts and tacit knowledge of the employer technology sales cycle
- Strategic enterprise sales acumen and ability to navigate and close enterprise-wide contracts
- Proven ability to drive significant sales growth within an organization
- Experience in early/growth-stage companies (preferred context for proven growth)
- Effective problem-solver, decision maker, multi-tasker, with excellent communication skills
- Successful 'hunter' individual contributor with demonstrated ability to source and close new business
- Demonstrated success in forecasting and meeting revenue numbers; data-driven sales planning
- Ability to collaborate with marketing and cross-functional teams to refine product positioning and features
- Hands-on self-starter capable of working remotely while staying engaged with HQ
- Excellent presentation skills
- Unquestionable integrity and professional reputation
- Ability and willingness to travel overnight; substantial travel may be required
RethinkFirst Compensation & Benefits Highlights
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Healthcare Strength — Company materials highlight comprehensive medical, dental, and vision coverage alongside mental‑health resources, an EAP, and access to RethinkCare for employees and several friends or family members. Benefits snapshots and employer descriptions consistently portray health coverage as a strong element of the package.
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Leave & Time Off Breadth — Careers content describes generous PTO, paid sick/safe time, and paid holidays, with many roles operating flexibly or remotely to support work‑life balance. Third‑party listings reiterate broad time‑off offerings as part of the standard package.
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Wellbeing & Lifestyle Benefits — Access to RethinkCare, mental‑health benefits, an EAP, and remote/flexible work options underscore a holistic focus on wellbeing. Observations indicate these lifestyle supports are a distinctive part of the total rewards mix.
RethinkFirst Insights
What We Do
Rethink aims to provide families, educators and behavior healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution. Our platform supports curriculum planning, professional development, parent training, and tracking of student progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child. The Rethink program is currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
Why Work With Us
Together, we’re a team of passionate, talented and motivated people working every day to help others live healthier, happier and more productive lives. Individually, we’re an incredibly diverse group of people who respect each other, celebrate our differences and unique talents and enjoy meeting new friends and colleagues along the way.
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RethinkFirst Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
RethinkFirst offers employees the opportunity to work remotely from the comfort of their home with occasional visits to the office in our beautiful Chelsea-based NYC office. Some roles have specific requirements around travel and in-office needs.
