The Role
The Director of Marketing at Plaza Home Mortgage drives brand awareness and client engagement, manages marketing strategies, oversees a team, and ensures brand consistency across channels.
Summary Generated by Built In
Founded in 2000, Plaza Home Mortgage, Inc. is a privately owned, full-service national lender, offering Wholesale, Correspondent, Renovation and Reverse residential mortgages. Headquartered in San Diego, California, Plaza employs a network of sales associates to serve its clients nationwide.
Plaza is dedicated to building quality, long-term relationships with its mortgage broker and correspondent clients by offering comprehensive programs and exceptional customer experience.
The Director of Marketing leads the strategic direction and execution of marketing and corporate communications initiatives at Plaza Home Mortgage. This role is responsible for driving brand awareness, lead generation, and client engagement through targeted strategies across multiple distribution channels. The ideal candidate brings deep expertise in mortgage or financial services marketing, a strong command of digital trends, and a proven track record in client acquisition.
This full-time, non-exempt position reports to the Chief Marketing Officer (CMO) and manages a team that may include the Content Marketing Manager, Digital Marketing Manager, Marketing Associate, Marketing Coordinator, and Marketing Interns. The role also oversees external marketing and communications vendors. The position is based at our San Diego headquarters, with potential for a hybrid work arrangement.
Job Responsibilities
- Marketing Strategy
- Develop and lead marketing strategies aligned with business goals across Wholesale, Mini Correspondent/Non-Delegated, National Correspondent, and Reverse mortgage lending channels.
- Analyze market trends, competition, and client behavior to identify new opportunities.
- Recruit, lead, and mentor internal marketing staff and external agency partners.
- Brand Management
- Maintain and evolve the company’s brand in partnership with the CMO.
- Ensure brand consistency across all distribution channels, platforms, and touchpoints.
- Digital Marketing
- Oversee SEO, SEM, email, social media, and content marketing efforts.
- Optimize campaigns for engagement, lead generation, and client retention.
- Manage Plaza’s CRM and marketing automation platforms, supporting process milestone-based communications.
- Drive initiatives to increase Google reviews and manage third-party vendors.
- Develop and lead broker rewards and recognition programs.
- Content Marketing & Communications
- Oversee development of marketing collateral, product announcements, rate sheet, and related marketing communications.
- Lead internal and external communications, including intranet content, leadership messages, and Business Continuity and Disaster Recovery crisis communications.
- Support compliance-related marketing needs and corporate suggestions box engagement.
- Event Management
- Oversee planning and execution of industry conferences, tradeshows, internal sales meetings, award trips, and client events.
- Manage event budgets and logistics.
- Community Outreach
- Coordinate charitable and community engagement efforts, including sales award event outreach and corporate giving.
- Analytics & Reporting
- Define and track KPIs across all marketing initiatives.
- Use data insights to refine campaigns and inform strategic decisions.
- Conduct research and client feedback initiatives.
- Budget & Vendor Management
- Manage marketing budgets and vendor relationships across areas such as creative services, CRM, media buying, events, and related marketing services.
- Team Leadership & Development
- Recruit, train, develop, and retain high-performing marketing talent.
- Manage team workflows, priorities, and project management systems.
Required Skills and Education
- Proven leadership in marketing strategy and team management
- Outstanding written, verbal, and interpersonal communication
- Strong organizational and time management abilities
- Excellent problem-solving and decision-making skills
- Expertise in digital marketing and social media strategy
- Experience in the mortgage banking or financial services sector preferred
- High attention to detail and quality standards
- Ability to balance creative and analytical thinking
- Results-driven, bottom line, analytical orientation
- Bachelor’s degree in Marketing, Communications, or related field preferred
- 10-15+ years of marketing leadership experience
- Proficient in Microsoft Office (Word, Excel, Outlook, Teams)
- Familiarity with Adobe Creative Suite (InDesign, Photoshop; Illustrator a plus)
- Video production/editing experience is a plus
Plaza is an EEOC employer and follows all federal, state, and local laws relating to fair employment.
Plaza Home Mortgage, Inc. is committed to preventing, stopping and remedying all forms of discrimination that occur in its workplace. Managers are accountable for keeping Plaza's workplace free from discrimination and ensuring that Plaza provides equal employment opportunity for all in the workforce and for those seeking to become members of Plaza's workforce.
Plaza's employees are protected by laws designed to protect employees from discrimination on the bases of race, religion, color, sex, pregnancy, gender identity, sexual orientation, parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or any other non-merit based factor. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs. Plaza's employees are also protected against retaliation if they engage in a protected activity, whistleblowing, or the exercise of any appeal or grievance right provided by law.
This information is provided by Plaza Home Mortgage, Inc. as a courtesy to its mortgage professional clients and the public and is meant for instructional purposes only. None of the information provided is intended to be legal advice in any context. Plaza does not guarantee, warrant, ensure or promise that information provided is accurate. Terms and conditions of programs and guidelines are subject to change at any time without notice. Any unauthorized use or distribution of this information is strictly prohibited. This is not a commitment to lend. ® 2024 Plaza Home Mortgage, Inc. Plaza Home Mortgage and the Plaza Home Mortgage logo are registered trademarks of Plaza Home Mortgage, Inc. All other trademarks are the property of their respective owners. All rights reserved. Plaza Home Mortgage, Inc. is an Equal Housing Lender. Plaza NMLS 2113
Please find our updated Privacy Policy at:
https://www.plazahomemortgage.com/privacypolicy/
Cigna’s Transparency in Coverage link for Plaza’s careers site.
https://www.cigna.com/legal/compliance/machine-readable-files
Plaza NMLS 2113
https://www.nmlsconsumeraccess.org/
Top Skills
Adobe Creative Suite
MS Office
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The Company
What We Do
Plaza Home Mortgage, Inc.® is a privately-owned national wholesale and correspondent mortgage lender. Founded in 2000, we have built our business on relationships and our deep understanding of the needs of the TPO community.
Our Wholesale channel offers our broker clients a wide variety of product options, technology to help them present and close deals quickly, and the experience and support to get deals done. Similarly, our National Correspondent channel offers mortgage banks liquidity and accelerated execution, plus buy-back protection through our exclusive Certified Loan Program.
Plaza offers Conforming, Conventional, Jumbo, FHA, VA, USDA, Non-QM, Renovation and Reverse mortgages. Our seasoned team of professionals take pride in delivering personal service and support throughout the entire lending process.
Headquartered in San Diego, Calif., Plaza is licensed in all 50 states and the District of Columbia and maintains a national footprint with experienced associates serving clients from coast to coast.
To see our licenses and other important notices, go to https://www.plazahomemortgage.com/licenses/
www.plazahomemortgage.com
Plaza Home Mortgage, Inc. is an Equal Housing Lender.
Plaza NMLS 2113
