VP Digital Ecommerce Brand Experience - Calvin Klein

Be part of an iconic story.

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

As the leader for Calvin Klein’s Global Ecommerce Digital Site Experience, you will be accountable for managing the brand's website globally, to optimize the customer online shopping experience and drive global business growth. You will have a strong track record of digital transformation for retail/consumer brands and will spearhead our efforts in e-commerce digital innovation. You will be accountable for creating global direction for multiple websites (Americas, EMEA, APAC regions) and setting the brand direction to establish a consistent elevated brand experience, which ultimately drives sales growth, and enhances consumer engagement through strategic product placement, user experience, content and site navigation. With a passion for the consumer experience, and Calvin Klein brand, you will also have a highly data driven approach, adept at working in a complex matrixed global brand.  You will work in close partnership with Calvin Kein’s Global marketing and merchandising teams as well as regional commercial buying + marketing teams, to ensure the accuracy and effectiveness of the site's digital merchandising strategy to maximize conversions. You will be a strong influencer who can work with PVH’s corporate ecommerce team with a holistic understanding of both site experience and how it interfaces with the user experience, and site optimization opportunities.

What You'll Do:

• Product Presentation - Optimizing product pages, managing product imagery and descriptions, and curating product collections to appeal to customers
• Managing the product and service road map from ideation to implementation, to improve  the brand's digital storefront, with the ultimate goal of maximizing online sales, conversion rates, and customer experience
• Site navigation + merchandising - Strategizing and executing site roadmap features, product sequencing, cross-sells, and linking strategies to improve customer flow and product discoverability
• Establishing a long-term vision and roadmap for the brand site's user experience (UX) and user interface (UI) to align with evolving technology, user expectations, and brand identity, influencing the PVH team who own multi brand platform systems and technology for PVH
• Content - Implementing and managing promotional campaigns, ensuring timely launch of offers, and developing content to support category strategies, in partnership with the regional commercial teams
• Data analysis – review sales data and site metrics to identify opportunities for increased sales and conversions, using insights to refine merchandising strategies and product placement
• Site validation - Performing daily validation of the website to ensure accuracy and integrity of product information and the overall site presentation

What You'll Bring:

• Bachelor degree, MBA, Masters preferred
• Demonstrated success and experience in leading a global e-commerce business and driving digital consumer engagement across omni-channel platforms
• Extensive experience in developing eCommerce capabilities, including SEO
• Enhancements and content/merchandising strategies
• Proven leadership in executing successful digital transformation projects, fostering cultural change across the organization
• Strong understanding of core business processes and their related technical solutions
• An innovative, disruptive mindset focused on continuous improvement and growth
• Outstanding people leadership skills, with the ability and desire to inspire, coach, mentor and develop team members to unlock their potential
• Proven ability to influence and collaborate effectively with colleagues across functions
• Ability to combine a data-driven approach with keen intuition to drive decision-making
• Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and stakeholders

This position is not eligible for sponsorship.

Pay Range:$250,000 - $300,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible. This role is equity eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.