We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We offer specialized areas of expertise, including digital, social, creative, paid media, creator marketing and research to help clients evolve, promote and protect their brands in the market.
By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape.
Edelman has an exciting opportunity for a Vice President, Creator Marketing to partner closely with our world class Brand team in the award-winning New York office, working on a large retail client.
Ideal candidates will have a passion for and deep knowledge of creator partnerships across all tiers of talent, branded video content, social platforms, digital media, and the talent management space. The ideal candidate will have a proven ability to build and maintain relationships across the creator and talent landscape, as well as lead and shape creator strategy within larger 360-degree integrated campaigns.
The Vice President position requires strong account management and project management skills, the ability to supervise a busy account, including managing staff and serving as a daily counterpart to clients, and a background in creator partnerships.
Responsibilities:
Drive Edelman’s strategic vision in the cross-platform creator and digital talent space
Establish processes and best practices to support growth, scale, and consistency across creator programs
Advise clients on creator partnerships of varying scopes and deal sizes, sharing expertise in structuring programs that drive meaningful impact
Establish and maintain senior-level client relationships, advising on creator opportunities aligned to business and brand objectives
Build and maintain strong relationships with creators, talent representatives, and platform partners to ensure long-term success
Manage and develop team members through clear career pathing, goal setting, mentorship and ongoing feedback
Collaborate closely with internal teams to ensure campaign success across strategy, creative, production and account teams
Actively participate in account and campaign management, partnering with internal account leadership to ensure client satisfaction and program excellence
Contribute to agency-wide POVs and thought leadership in the creator space
Elevate creator integration opportunities across the agency, working cross-functionally to embed creator thinking into broader campaigns
Serve as a subject matter expert, proactively bringing trends, insights and cultural moments to both internal teams and client partners.
Oversight (in partnership with measurement team) of proprietary dashboards and databases used to track and measure all campaigns.
Support ongoing business growth within the portfolio through organic expansion, ideation, pitching and overall business health
Basic Qualifications:
8+ years of relevant experience in marketing and/or related fields including advertising, public relations, digital/creator marketing, and media
5+ years experience working directly with creators, in creator marketing, talent management and/or at a comparable agency, executing small and large creator programs from start to finish
A bachelor’s degree or equivalent work experience
Preferred Qualifications:
Strong understanding of social media, creators, content creators and the larger creator marketing ecosystem
Strong network of creator and talent agency contacts at both senior and junior levels required
Knowledge and experience working across all tiers of creators (micro, mid, top tier and macro) and nuances of working with each
Proven ability to work with clients and manage teams to create strategic and creative creator campaigns that deliver on KPIs and drive ROI
Experience using data, insights and performance metrics to inform creator strategy, optimize programs and guide client decision-making
Knowledge of best practices, tech platforms, tools and processes for creator marketing
Understanding of integrating creator work across teams (ideally with paid, earned, owned, creative etc.)
Experience managing teams, establishing goals and ensuring project deadlines are met
Exceptional collaborator who can work across practices
Experience/involvement in new business – proposal development, RFI/RFP responses, and pitching
$95,000-$165,000 per year
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
Edelman Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edelman and has not been reviewed or approved by Edelman.
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Healthcare Strength — Benefits are described as comprehensive, with health plans commonly framed as a strong part of the overall package. Mental and physical well-being programs are also emphasized as meaningful support.
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Flexible Benefits — Work flexibility is positioned as a standout, including hybrid routines and a “Work From Anywhere” option for part of the year. Flexible public holidays are also highlighted as adding practical choice to how time is used.
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Retirement Support — Retirement offerings such as a 401(k) match (and pension-style contributions in some markets) are consistently presented as a solid component of total rewards. This tends to improve overall package value even when base pay feels less competitive.
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What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities
