Cinmar is seeking a Vice President of Creative to lead the creative vision for Frontgate and Grandin Road. In this senior leadership role, you’ll set the creative direction and deliver inspiring, on-brand work across print and digital—helping drive growth and performance through compelling storytelling, design, and customer experience.
What you’ll do
- Own the creative vision and ensure consistent brand expression across channels.
- Lead omni-channel creative for catalogs/direct mail, e-commerce, email, and digital marketing, plus retail and brand collateral as needed.
- Partner closely with Marketing, Merchandising, E-Commerce, and Stores to deliver customer-relevant campaigns that support business goals.
- Set creative standards (style guides, tone, visual systems) and uphold high-quality execution.
- Oversee concept development, art direction, copy, photography direction, and production—ensuring schedules and deliverables stay on track.
- Build, mentor, and lead a multi-disciplinary creative team; create clear workflows and strong collaboration.
- Use performance insights to continually improve creative effectiveness.
What you’ll bring
- Bachelor’s degree in a related field (or equivalent experience).
- 10+ years of creative leadership experience; home/lifestyle category experience is a plus.
- Proven success leading teams and delivering creative for e-commerce/digital and print/catalog environments.
- Strong background in concepting, design, photography direction, and production (including print production/prepress).
- A portfolio that shows brand-building, performance-minded creative, and excellent craft.
Tools & technical
- Advanced Adobe Creative Suite (InDesign, Photoshop, Illustrator) on Mac; comfortable with MS Office/Outlook.
- Working knowledge of web fundamentals, digital asset needs, and performance optimization.
- Familiarity with HTML/CSS/JavaScript and SEO is helpful.
Key strengths
- Inspiring leader who can set direction, coach talent, and raise the creative bar.
- Strategic and customer-minded—able to connect creative choices to business outcomes.
- Collaborative partner who works effectively across functions and with external vendors.
- Strong communicator with the ability to align stakeholders and make clear, timely decisions.
- Organized and resilient—able to manage multiple workstreams in a fast-paced environment.
If you’re excited to lead creative for two distinct, design-forward brands and deliver work that’s both beautiful and performance-minded, we’d love to hear from you.
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
What We Do
Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.
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