VP, Creative

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for more than 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

The VP of Creative provides the passion, vision and leadership behind our storytelling. They will manage the creative center of excellence for The Bose Corporation with a focus on our consumer brands; Bose (consumer brand) and newly acquired luxury brands; McIntosh and Sonus Faber. This person is responsible for elevating our communications and serving as a creative beacon for acquiring talent. They will work with partners to determine how Bose should be represented through design, content, advertising and experiences. They are responsible overseeing the creative department, including the creative, production and studio teams, and managing outside creative agencies as well pushing the development of compelling storytelling, distinctive communications & digital content experiences; continuing the transition to a brand that acts as a more evergreen content publisher.

Primary Responsibilities:

• Build, launch and grow the Bose Corporation Creative Center of Excellence to service Bose Premium Consumer Brand, McIntosh, Sonus Faber, Bose Corporate and an overall eye to internal communications

• Invent and inspire creative outputs that are tied to an overall strategic framework      

• Partner with Marketing Strategy, Media, Ecommerce, Resellers to develop effective creative across all channels – online and offline

• Ensure consistency in our brand identity, editorial voice, visual expressions  

• Evolve, enhance and enforce brand identity and expression across all channels

• Present creative concepts in persuasive, articulate and compelling ways

• Embrace and apply consumer insights to communications and be able to clearly articulate creative rationale

• Overseeing the product imagery and content for site, apps and partners

• Providing creative direction to partners, sponsors, and influencers on content creation

• Elevate the standards, workflows, processes and skillsets to optimize the creative team’s outputs.

• Manage resource planning, budget and allocation

• Review and interpret creative briefs and guide the creative work product

• Understand goals, business requirements, constraints, and be able to work within project parameters

• Ensure a consistent and cohesive approach across online and offline creative

• Establish a strong creative environment and culture that allows you to Recruit exceptional creative talent 

• Manage the career development of creative resources and be a motivating and inspiring force in the company that gets the best performance out of people.

• Be the voice of the customer and a champion for world-class creative experiences.

• Managing external agents like photographers, printers, freelancers, web developers, etc., and coordinating them according to the work of art directors, copywriters, and other post-production workers

• Can understand global nuance and challenges and consider and work with local teams on how to apply the brand id and tone of voice to global markets
   

Education & Experiences:

• Bachelor’s degree in Design, Advertising, Marketing, Communications, or a related field.

• 20+ years of creative experience, with a proven track record of leading large-scale creative initiatives for global consumer brands.

• 5+ years in senior creative leadership roles, including managing multidisciplinary teams (creative, production, studio).

• Experience building and scaling creative centers of excellence or similar organizational structures.

• Demonstrated success in brand storytelling and premium consumer marketing.

• Strong background in digital content strategy, integrated campaigns, and omnichannel creative execution.

• Global experience with an understanding of cultural nuances and regional market adaptation.

• Expertise in managing agency relationships and external creative partners.

• Proven ability to recruit, develop, and inspire top creative talent.

• Familiarity with emerging trends, technologies, and cultural movements impacting brand expression.

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At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $254,400-$339,200.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.

Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.