VP, Channel Marketing Strategy

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Hartford, CT
Insurance
The Role

COMPANY OVERVIEW

Global Atlantic Financial Group is a leading insurance company meeting the retirement and life insurance needs of individuals and institutions. With a strong financial foundation and risk and investment management expertise, the company delivers tailored solutions to create more secure financial futures. The company's performance has been driven by its culture and core values focused on integrity, teamwork, and the importance of building long-term client relationships. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm. Through its relationship, the company leverages KKR's investment capabilities, scale and access to capital markets to enhance the value it offers clients. KKR's parent company is KKR & Co. Inc. (NYSE: KKR).

The Global Atlantic & KKR Partnership Story

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Vice President, Channel Marketing Strategy, Individual Markets

Global Atlantic Financial Group is seeking an experienced sales, marketing, and communications professional to lead the Sales Channel Marketing team for our Individual Markets’ Annuity business. Incumbent will lead a team of marketing strategists who are responsible for determining the projects and activities that enable Financial Professional and Distributor awareness, engagement, and lead generation across our broker dealer and independent market segments. The incumbent will work alongside sales and marketing leadership team to prioritize strategic and tactical initiatives that drive the organization’s sales strategy and impact revenue objectives for Global Atlantic. Position reports to the Managing Director, Head of Client Marketing and Digital Solutions.

Responsibilities are to define, lead and execute marketing strategy to support continued growth of Individual Markets’ Annuity and Preneed businesses. This includes:

· Define strategy for amplification of brand product messaging across marketing and sales channels for product lines in Individual Markets organization.

· Partner with Individual Markets Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and sales enablement that are aligned with the values, messaging, and story of Global Atlantic.

· Align the channel marketing team with the overall marketing structure by encouraging consistent collaboration with the rest of the marketing and sales teams.

· Coach marketing strategists in the co-creation of sales enablement activity and campaign content with channel partners that address customer pain points and helps partners weave their own value proposition into the narrative.

· Manage governance/prioritization of Marketing activities and communicate expectations to sales channel partners and marketing strategists; Provide enablement support for efficient execution and utilize test and learn strategies.

· Collaborate with Performance Marketing leader to set up an effective lead management process and identify performance metrics to measure impact.

· Develop strategic relationships across the organization including Sales Leadership, Sales Desk, Sales Operations, Product and Compliance.

· Lead the development and implementation of Go-to-Market strategies and resources for new product and firm launches.

· Partner with Product, Legal and Compliance leaders to ensure marketing and advertising content meet proper guidelines.


QUALIFICATIONS

EDUCATION and/or EXPERIENCE

· A bachelor’s degree in marketing, communications, business, or related field is required. Advanced degree recommended.

· 10 – 15+ years of related experience. Experience in sales and marketing of annuity products is required.


OTHER QUALIFICATIONS

· Ability to develop strong working relationships with sales partners.

· Ability to understand and simplify complex products, sales concepts, and strategies.

· Experienced in developing marketing campaigns, launching new products, managing portfolio of existing materials, websites, and other resources.

· Crafting and articulating a marketing strategy that aligns to sales goals and key marketing metrics.

· Demonstrated skills that include creating high impact messages, visuals and demonstrating outcomes and insights through metrics and the voice of customer.

· Excellent written, verbal, and interpersonal communication skills.

· Strong organizational skills and keen attention to detail.

· Problem-solving skills, professionalism, and judgment.

· Ability and desire to work in a dynamic, fast-paced environment.

· Ability to mentor/coach other team members toward achieving a shared goal.

· Strong collaborator, self-starter with a strong work ethic.


This role is not eligible for visa sponsorship now or in the future


#LI-Hybrid




TOTAL REWARDS STATEMENT 

Global Atlantic’s employees thrive in a fast-paced, high-performing culture with strong benefit options and wellbeing resources that support innovation, accountability and stewardship. At Global Atlantic, being an employer of choice means we are committed to offering employees a customizable and comprehensive benefits package. Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We strive to foster a culture of total well-being through community outreach and charitable giving programs. Click HERE to learn more about our charitable giving programs.

Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family. Global Atlantic was proudly named: Best in Perks & Benefits, Best Company Work-Life Balance, Best Company Happiness and Best Company Compensation. Learn more about our Benefits offerings.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer, and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws.  More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. Find out more about GA’s commitment to creating a culture of belonging: DE&I and Strategic Pillars

Employees who require an accommodation to perform the essential functions of their job will participate in an interactive process which may include providing documentation. If you require an accommodation during the hiring process or after you are hired for any protected status under the ADA, please email benefits@gafg.com.

Discover more about Global Atlantic below:

2023 Corporate Responsibility Report

Careers Video Channel

Follow Global Atlantic on LinkedIn

Global Atlantic Privacy Statement

Our employees are in the office 4 - 5 days per week in Hudson Yards, NY and 3 - 4 days per week in all other offices. If you have questions on this policy or the application process, please reach out to benefits@gafg.com

Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes. Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws. 

The Company
Batesville, IN
1,140 Employees
On-site Workplace
Year Founded: 2004

What We Do

Global Atlantic Financial Group, through its subsidiaries, offers a broad range of retirement, life and reinsurance products designed to help our customers address financial challenges with confidence. A variety of options help Americans customize a strategy to fulfill their protection, accumulation, income, wealth transfer and end-of-life needs. In addition, Global Atlantic offers custom solutions and responsive service for the capital, risk and legacy-business management of life and annuity insurance companies around the world.

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