Business Function:
Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.
About the Role
The Marketing Data Product Owner will define, build and scale the data capabilities required to support marketing across audience management, campaign activation, performance analytics and measurement. The role owns the data product roadmap and delivery of reusable data products that enable marketers to identify and activate relevant audiences, measure outcomes and make better investment decisions.
Working at the intersection of Marketing, Data and Technology, the role will translate business needs into clear product requirements, lead delivery with engineering and analytics teams, validate solutions through testing, and drive adoption and continuous improvement across teams and markets.
Key Responsibilities
- Own and deliver the data products for marketing transformation, manage delivery of enterprise marketing knowledge base
- Own the data product roadmap and prioritized backlog for marketing data capabilities, balancing business value, reuse, feasibility and delivery dependencies.
- Define reusable audience data products, including segment logic, audience composition rules, data schemas and the enterprise Audience Segment Library.
- Develop prospect and new-to-bank audience capabilities and convert high-value historical campaign audiences into reusable segments for future activation.
- Define marketing measurement products, including self-service performance dashboards, common metrics, attribution and Marketing Mix Modelling capabilities.
- Translate marketing use cases into clear product requirements, user stories, functional and data specifications, acceptance criteria and non-functional requirements.
- Partner with Data Engineering, Analytics, MarTech platform and Technology teams throughout solution design and delivery, resolving scope, sequencing and implementation trade-offs.
- Lead business validation, user acceptance testing and release readiness to ensure delivered capabilities meet agreed use cases, data quality expectations and performance criteria before go-live.
- Drive product launch, documentation, adoption and continuous improvement by monitoring usage, reliability, user feedback and measurable business outcomes.
Requirements
- 8–12 years of experience in data product management, customer data, marketing analytics, CRM, segmentation, MarTech or a related field.
- Demonstrated ownership of data products from product strategy and discovery through requirements, delivery, launch, adoption and continuous improvement.
- Experience defining audience, customer or prospect data products, including segment logic, audience composition, taxonomy, lifecycle and activation requirements.
- Proven ability to translate business needs into user stories, data requirements, schemas, data contracts, acceptance criteria and engineering-ready specifications.
- Practical understanding of marketing measurement, paid media performance reporting, attribution and Marketing Mix Modelling.
- Strong SQL and data fluency, with the ability to understand data models, identity resolution, data quality, lineage and batch or real-time integration patterns.
- Experience working with customer data platforms, audience platforms, cloud data platforms, data warehouses, APIs and business intelligence tools such as Power BI or Tableau.
- Experience leading user acceptance testing, validating data products against business scenarios and managing release readiness with engineering and business teams.
- Strong product judgement, stakeholder management and executive communication skills, with the ability to align Marketing, Data and Technology teams and make clear prioritisation trade-offs.
Location:
DBS Asia CentralJob:
Marketing and CommunicationsSchedule:
RegularEmployee Status:
Full timeSkills Required
- 8-12 years of experience in data product management, customer data, marketing analytics, CRM, MarTech, or a related field.
- Experience owning data products from strategy and discovery through requirements, delivery, launch, adoption, and continuous improvement.
- Experience defining audience, customer, or prospect data products, including segment logic, audience composition, taxonomy, lifecycle, and activation requirements.
- Ability to translate business needs into user stories, data requirements, schemas, data contracts, acceptance criteria, and engineering-ready specifications.
- Understanding of marketing measurement, paid media performance reporting, attribution, and Marketing Mix Modelling.
- Strong SQL and data fluency, including data models, identity resolution, data quality, lineage, and batch or real-time integration patterns.
- Experience with customer data platforms, audience platforms, cloud data platforms, data warehouses, APIs, and business intelligence tools such as Power BI or Tableau.
- Experience leading user acceptance testing, validating data products against business scenarios, and managing release readiness.
- Strong product judgment, stakeholder management, executive communication, prioritization, and cross-functional alignment skills.
DBS Bank Ltd Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DBS Bank Ltd and has not been reviewed or approved by DBS Bank Ltd.
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Healthcare Strength — Medical coverage for employees and dependents is described as comprehensive, with health screenings, wellness activities, counselling, and mental-health support. Feedback suggests this breadth of support meaningfully strengthens the overall package.
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Leave & Time Off Breadth — Maternity, paternity, and family leave are complemented by extensive leave provisions for major life events in several markets. Annual leave is also noted as substantial, contributing to work-life flexibility.
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Equity Value & Accessibility — An employee share-purchase plan with employer matching makes equity participation accessible in applicable markets. This adds a long-term value component alongside core pay.
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What We Do
DBS Bank is a leading financial services group in Asia, headquartered in Singapore. It provides a full range of consumer, SME, and corporate banking services. The bank is recognized for its digital innovation, having been named 'World's Best Digital Bank' and 'World's Best Bank' by various publications. It also operates the DBS Foundation, which supports social enterprises and community initiatives, reflecting its commitment to creating impact beyond traditional banking.
