Visual Strategist, Social Visuals

Posted 17 Hours Ago
Be an Early Applicant
Location, WV
135K-155K Annually
Senior level
Digital Media • News + Entertainment
The Role
The Visual Strategist at The New York Times develops and executes visual social strategies for subscription brand accounts, collaborating with multiple teams to enhance the overall visual appeal of content on platforms like Facebook, TikTok, and Instagram. Responsibilities include producing visuals, building templates, sharing best practices, and maintaining high journalistic standards.
Summary Generated by Built In

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

 

Job Description

 

The New York Times’s is looking for a Visual Strategist with experience in design, journalism and social platforms. You will be responsible for the development and execution of visual social strategy for our subscription brand accounts on established social channels and on emerging platforms to reflect the diversity and breadth of the Times’s offerings. 

You’ll build collaborative relationships, and you’ll envision and guide the visual output for sub-brands on social media. This is a process that will grow out of close collaboration with our Brand, Audience, News Design and Video teams — and with our sub brand units like Wirecutter, Cooking, Games and The Athletic.

You will report into the Editor of Social Visuals.

This is a hybrid position based in New York City and includes regular attendance in the office each week per your departmental guidance. 

Responsibilities:

  • Ensure the production of visuals, stories or posts for NYT sub brand social accounts.

  • Engage in dialogue with critical stakeholders on individual sub brands and with the leaders of Brand Identity and Audience.

  • Develop and organize processes, provide tools and guidance to raise standards (conceptually and visually) across sub brand accounts.

  • Develop and implement visual systems and strategies that distinguish our work on individual platforms but that also create efficiencies so assets can travel across platforms.

  • Develop templates, and provide support and training for teams that produce social content across all of our sub brand accounts.

  • Provide direction and ongoing support to build trust and understanding while reducing friction between collaborating teams.

  • Develop and share best practices for new platforms.

  • Help manage internal stakeholder input to maintain New York Times standards

  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

 Basic Qualifications:

  • 5+ years of design experience and collaborative design and project management. 

  • Visual editing and production skills.

  • Expert understanding of all mainstream and some emerging social channels.

  • Consistent record of publishing on Facebook, TikTok, Instagram, LinkedIn, etc.

  • Adept and imaginative at applying and extending visual systems.

  • Exhibit a refined typographic sensibility.

  • Well-versed in Adobe Creative Suite: Illustrator, InDesign, Photoshop, Sketch and Figma. 

Preferred Qualifications:

  • Excellent news and editorial judgment.

  • Demonstrated understanding of innovative visual storytelling.

  • Exhibit a refined typographic sensibility.

  • Proficiency with After Effects and Premiere.

  • Ability to meet deadlines and to adapt to change in a daily, unpredictable news production environment. You thrive in a multi-project, multi-paced environment. 

  • Strong presentation and organization skills.

  • Experience working collaboratively and communicating visual ideas effectively to a wide range of teams and stakeholders. 

  • Basic writing and editing skills, and knowledge of Times style or the ability to absorb and apply it.

The annual base pay range for this role is between $135,000.00 and $155,000.00.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.

Top Skills

Adobe
After Effects
Figma
Illustrator
Indesign
Photoshop
Premiere
Sketch
The Company
HQ: New York City, NY
16,912 Employees
Hybrid Workplace
Year Founded: 1851

What We Do

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold.

Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism.

Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world.

Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

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