Visual Brand Lead

Here’s a summary of the role: 

YouGov is seeking a strategic and creative Visual Brand Lead to shape and evolve our global visual identity. This role will be responsible for ensuring our brand is expressed consistently, creatively, and effectively across every touchpoint, helping strengthen YouGov's market position and global reputation.

Working closely with Brand Marketing and cross-functional teams, you will translate brand strategy into compelling visual systems, creative campaigns, and scalable design frameworks. You'll lead a global team of designers, champion creative excellence, and drive innovation in how our brand comes to life across digital, social, campaigns, video, and internal communications.

Here’s a breakdown of what you’ll do:

Brand & Creative Leadership

• Own and evolve YouGov's global visual identity, ensuring consistency and excellence across all channels and markets.
• Develop and maintain brand guidelines, design systems, templates, and creative assets.
• Translate brand strategy, messaging, and positioning into compelling visual frameworks and creative concepts.
• Define and lead YouGov's visual approach to video, motion design, and social-first content.
   

Strategic Partnership

• Partner closely with Brand Marketing, Product Marketing, Content, and Regional Marketing teams to ensure visual identity supports business objectives.
• Use brand performance insights and market trends to inform creative direction and brand evolution.
• Ensure creative output reinforces YouGov's positioning and differentiates the brand in a competitive landscape.
   

Team Leadership & Collaboration

• Lead, mentor, and develop a global team of graphic and motion designers.
• Provide creative direction for major brand campaigns and strategic initiatives.
• Build strong relationships with stakeholders across marketing, digital, social, and web teams.
• Manage external agencies, freelancers, and creative partners where required.
   

Brand Governance & Operations

• Champion brand consistency across all markets and touchpoints.
• Deliver training and guidance to teams on brand application and visual best practices.
• Drive operational excellence through scalable design systems, automation, and AI-enabled creative tools.
• Continuously improve creative workflows, processes, and production efficiency.
   

These are the essentials you’ll need to get an interview: 
 

• Proven experience leading creative or brand design teams in a fast-paced environment.
• Strong background in visual identity systems, brand governance, and creative direction.
• Experience developing and implementing global brand frameworks across multiple markets.
• Strong understanding of how visual identity supports broader brand strategy and positioning.
• Deep knowledge of video production, motion design, and social-first creative.
• Exceptional stakeholder management and cross-functional collaboration skills.
• Ability to translate strategic concepts into impactful visual experiences.

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Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do. 
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work. 
 
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy