The Crown Is Yours
As a VIP Associate, you'll deliver premium, high-touch service to our most valuable players through personalized outreach and tailored promotional experiences. You'll execute the day-to-day strategy of our industry-leading VIP engagement program, using insight and intuition to understand player needs and strengthen long-term loyalty. Working at the intersection of customer experience and performance, you'll directly influence retention, engagement, and the way our top players connect with our products.
What you'll do as a VIP Associate
- Build and maintain strong, trusted relationships with VIP players while identifying opportunities to elevate their overall experience.
- Develop and execute personalized outreach strategies based on player behavior, preferences, and performance data.
- Own and strategically allocate a dedicated promotional budget to maximize engagement while aligning with business objectives.
- Represent our brand at exclusive customer events and experiences, to deepen relationships and increase player advocacy.
- Proactively enhance the VIP journey by recommending tailored offers, incentives, and premium experiences.
- Monitor player activity and performance trends, using data-driven insights to optimize engagement strategies and retention efforts.
- Execute all VIP policies and guidelines, including responsible gaming standards and regulatory requirements.
What you'll bring
- A Bachelor's Degree in Business, Marketing, Communications, or a related field, or equivalent professional experience in a customer-facing role.
- At least 1 year of experience in sales, account management, or a high-touch customer service environment supporting premium or high-value clients.
- A proactive, ownership-driven mindset with the ability to thrive in a fast-paced, performance-focused environment.
- Excellent interpersonal and communication skills with the ability to build trust through authentic engagement.
- Strong analytical skills with the ability to interpret player data, behavioral trends, and performance metrics to guide outreach strategies.
- Flexibility to work nights and weekends to support player events and engagement initiatives.
- Ability to obtain and maintain the required State Gaming License.
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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 54,400.00 USD - 68,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players.
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.



