About the Role
We're looking for a short-form video editor who lives and breathes TikTok and Meta (Facebook/Instagram) ad creative. This isn't a "make it look pretty" editing role — it's a performance editing role. You understand that the first 3 seconds decide everything, that a single video can be recut into 10 winning variations, and that the difference between a scroll and a sale is the hook and the angle.
You'll take our existing footage, UGC, product clips, and past creative — and turn it into thumb-stopping ads that convert.
What You'll Do
- Edit high-retention, high-engagement short-form videos for TikTok, Instagram Reels, and Meta Ads
- Write and cut strong hooks (visual + text) and test multiple hook variations per concept
- Develop and execute different creative angles for the same product (problem/solution, social proof, UGC, listicle, "TikTok made me buy it," etc.)
- Clip, repurpose, and remix existing videos and older creative into fresh, native-feeling ads
- Cut multiple variations of winning ads for A/B testing (hook swaps, different intros, aspect ratios, lengths)
- Add captions, sound design, trending audio, on-screen text, and pacing that keeps viewers watching
- Stay current on TikTok/Meta trends, formats, and what's working in the ad account
- Collaborate with the media buying / marketing team, iterating quickly based on ad performance data
- Deliver on fast turnaround timelines with a high volume of creatives
What We're Looking For
- Proven experience editing for TikTok and/or Meta Ads (please share a portfolio, reel, or examples of ads you've cut)
- Deep understanding of hooks, angles, and retention — you can explain why a video works, not just edit it
- Strong grasp of what makes short-form content native and scroll-stopping (not corporate or overproduced)
- Ability to repurpose and reframe existing footage into new, high-performing clips
- Proficiency in editing tools (CapCut, Premiere Pro, After Effects, or equivalent)
- Fast, self-directed, and comfortable producing a high volume of creative
- Bonus: experience editing direct-response / DTC e-commerce ads, working with UGC creators, or a track record of ads that actually drove results
Nice to Have
- Basic understanding of ad performance metrics (hook rate, hold rate, CTR, ROAS)
- Experience with home décor, lifestyle, or product-based brands
- Ability to source trending audio and formats before they peak
Skills Required
- Proven experience editing advertisements for TikTok and/or Meta Ads, demonstrated through a portfolio, reel, or examples
- Deep understanding of hooks, creative angles, audience retention, and why short-form ads perform
- Strong understanding of native, scroll-stopping short-form content
- Ability to repurpose and reframe existing footage into new, high-performing clips
- Proficiency with CapCut, Premiere Pro, After Effects, or equivalent editing tools
- Ability to work quickly, independently, and produce a high volume of creative
- Experience editing direct-response or direct-to-consumer e-commerce advertisements
- Experience working with user-generated content creators
- Track record of producing advertisements that drove measurable results
- Basic understanding of hook rate, hold rate, click-through rate, and return on ad spend
- Experience with home decor, lifestyle, or product-based brands
- Ability to source trending audio and formats before they peak
What We Do
Welcome to Americanflat, where our mission is to redefine how you experience art in your living space. We specialize in producing stylish, affordable, and exclusively curated wall art designed by some of the most impressive contemporary artists of today. The Origins of Americanflat: Our story begins with Giorgio Piccoli, the Founder and President of Americanflat. Upon moving to New York City, Piccoli faced frustration and disappointment while attempting to decorate his small apartment with art. Confronted with exorbitant prices, he recognized the need for a brand that caters to art lovers, not just investors. This pivotal moment led to the creation of Americanflat—a brand born out of a desire to democratize art and make it accessible to everyone. Our Community of Artists: At Americanflat, we foster a vibrant community of over 150 artists who contribute their creativity to bring the freshest designs to the market. By partnering with artists from around the world, we provide you with a diverse range of styles and options. Every purchase you make supports independent artists, as they receive a portion of each order, ensuring the continuous flourishing of artistic talent. Defying Tradition: As an outsider to the art world, Piccoli had a unique perspective that allowed him to challenge the traditional gallery system. Americanflat's wall art and home décor are meticulously hand-selected, catering to individuals who share a passion for artistic expression. We believe in creating an experience that goes beyond mere decoration; our curated collections are a testament to the art lover in you. Join Us on this Artistic Journey: From all of us at Americanflat, we express our gratitude for exploring our artists and collections. Whether you're looking to transform your living space or find the perfect gift, we invite you to discover the beauty and creativity that our brand brings to your world. Elevate your surroundings with Americanflat!!
