Vice President, Syndicated Sales

Posted 4 Days Ago
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Culver City, CA, USA
In-Office
195K-254K Annually
Senior level
News + Entertainment
The Role
Leads syndicated television programming sales across 50+ markets and 300+ stations. Builds customer relationships, develops market-specific sales strategies, negotiates license fees, analyzes competitive and industry information, and coordinates with internal departments. Plans extensive market travel, manages sales representatives, supports hiring and training, attends industry conventions, and drives continuous improvement of sales practices.
Summary Generated by Built In

Sony Pictures Television (SPT) is looking for a talented Studio Executive in Syndicated Sales to join our dynamic U.S. Distribution team. This Vice President of Syndicated Sales will focus on selling programing to television stations, building and maintaining strong customer relationships while also creating development strategy. Excellent communication, interpersonal and negotiation skills are critical to achieving success in this role.

RESPONSIBILITIES:

Sell programming to television stations, build customer relationships and research competitive information:

The Vice President will call on 50+ markets, 300+ stations, as well as major station groups. This role will prepare and deliver written and verbal sales presentations both in person, via video calls and by phone. The specific sales focus will be: Wheel of Fortune, Jeopardy!, Seinfeld, The Goldbergs, S.W.A.T., Good Morning Football: Overtime, Feature Film Packages, et al.

This position requires the ability to build objectives for sales calls, establish sales strategies and assess customer needs. The Vice President will be responsible for full understanding of the competitive landscape of each market/group. This landscape will provide a guideline to create market/group specific sales strategies. This role will determine the best opportunities for SPT programming; anticipate customer concerns and objections, highlighting SPT strengths and points of difference to the client base.

During the sales process, the Vice President will develop offers for Sony programming with all groups and in all necessary television markets. The position requires business travel and may exceed twenty plus weeks annually. In addition to developing offers for SPT product, while travelling on company business, the Vice President will utilize business meetings, client lunches and dinners to develop long term business relationships with customers. While not travelling in a specific market, it is expected that he/she will stay in contact with clients regularly via phone, email, and video calls.

During the sales timeline, this position will strategize with the SVP/General Sales Manager US Syndication Sales to negotiate license fees for off-network and first-run programs, narrow time period windows and add double runs to maximize ratings and revenues. Much of this role’s business will require interaction with colleagues in other offices, as well. It is essential for the Vice President to build and maintain quality relationships with the salespeople in each SPT sales office. Local market deals will regularly have ownership group impact and require specific coordination with the group salesperson. Succinct and accurate communication is necessary to ensure that all parties are comfortable with the deal making process.

Plan and set up market visits to meet with each station:

The position requires advance planning of local market travel. The Vice President will work with SPT Travel and the sales coordinator to schedule trips. All travel must adhere to SPT travel policy. The Vice President will, in advance, set up appointments with customers, allowing appropriate time during the trip and meetings to achieve business goals.

Account maintenance and strategy development:

This role will work with other SPT departments to fully understand the business cycle and impact of SPT programming in the marketplace. The Vice President will work with Research to understand history and trends of local television stations. This position will collaborate with Affiliate Marketing to ensure that SPT’s partner stations are properly promoting and supporting our products. This role will work with the Credit department to ensure that our customers are credit-worthy and paying in a timely fashion. In addition, this position will analyze industry information (compiled by Research) to develop presentation strategies that best advance the sale of SPT content. It is expected that the Vice President will maintain these inter-departmental relationships.

Managing other sales representative(s):

The Vice President will be required to manage another Sales Representative(s) in the Region and responsible for developing, advising, strategizing and motivating their representative(s) to improve their performance, as well as, hiring and training new sales representatives.

Initiate new projects, hone expertise and apply continuous improvement:

The Vice President position requires a creative and proactive approach to current sales initiatives as well as new and unforeseen opportunities. The Vice President will attend various industry conventions to understand SPT’s customers businesses. The Vice President will continually seek to improve upon existing sales practices, identifying areas that can become more effective and/or efficient and make strategic recommendations to affect change. This person will be responsible for investing in his or her own personal growth within the company by utilizing various educational/professional resources offered by SPT and SPE.

REQUIREMENTS:

  • Bachelor’s degree

  • Four or more years of experience in a Vice President role or similar in entertainment; five or more years of entertainment experience and knowledge in the space, television industry preferred

  • Powerful communication, interpersonal and relationship skills

  • Tremendous teamwork skills, ability to fit into a team environment

  • Superior organizational and time-management skills

  • Excellent negotiating and dispute resolution skills

  • Ability to work independently and think strategically

  • Skill in establishing long-term business relationships of trust and understanding

  • Extremely strong service orientation

  • Ability to work on several projects concurrently while maintaining attention to detail

  • Must be flexible and adapt quickly to changing needs

  • Ability to strategize with and delegate to others in research and affiliate relations when necessary

  • Excellent computer skills - MS Office, Word, PowerPoint, Outlook, Teams, Zoom

The anticipated base salary for this position is $195,000 to $254,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

Sony Pictures does not allow audio recording, video recording or use of AI note-taking tools during interviews. Please be aware these tools may be enabled as a default and can be difficult to disable once the interview has started, so we recommend you check your device and disable these tools prior to the start of your interview. If recording or the use of the tools occurs during the interview and cannot be promptly turned off or disabled, the interviewer may end the interview.

To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].

Skills Required

  • Bachelor's degree
  • Four or more years of experience in a Vice President role or similar in entertainment
  • Five or more years of entertainment experience and knowledge of the television industry preferred
  • Powerful communication, interpersonal, and relationship skills
  • Tremendous teamwork skills and ability to fit into a team environment
  • Superior organizational and time-management skills
  • Excellent negotiating and dispute-resolution skills
  • Ability to work independently and think strategically
  • Skill in establishing long-term business relationships of trust and understanding
  • Extremely strong service orientation
  • Ability to work on several projects concurrently while maintaining attention to detail
  • Must be flexible and adapt quickly to changing needs
  • Ability to strategize with and delegate to others in research and affiliate relations when necessary
  • Excellent computer skills, including Microsoft Office, Word, PowerPoint, Outlook, Teams, and Zoom

Sony Pictures Entertainment Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sony Pictures Entertainment and has not been reviewed or approved by Sony Pictures Entertainment.

  • Healthcare Strength Medical, dental, vision, mental-health, and wellness programs are broadly available, with recent updates such as CVS/Caremark for prescriptions on Aetna plans. Multiple plan types (including HSA‑eligible options and a California HMO) point to comprehensive coverage breadth.
  • Retirement Support A 401(k) with immediate company matching and auto-enrollment/auto-increase features supports long-term savings. Additional programs like an Employee Stock Purchase Plan and employer HSA contributions further bolster financial wellbeing.
  • Parental & Family Support Paid parental leave described as generous, along with childcare, fertility support, adoption/surrogacy assistance, and backup care, provides broad family coverage. Ancillary supports like Milk Stork and legal assistance reinforce family-related needs.

Sony Pictures Entertainment Insights

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The Company
HQ: Culver City, CA
10,000 Employees
Year Founded: 1989

What We Do

We are in the business of creativity, making some of the most beloved film and television of all time for every platform in the world. As the most creative and proudly independent studio, our future is boundless. Sony Pictures Entertainment (SPE) is a division of Sony Group Corporation, a creative entertainment company built on a foundation of technology. Along with our sister companies, we make movies, television, music and games that engage billions of people, connecting creators and audiences around the globe. We are looking for innovators to join us as we forge the future of entertainment! SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.

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