Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
Okta is seeking a visionary, results-oriented, and deeply collaborative Vice President of Strategic Events, Experiences & Customer Marketing to lead our global experiential strategy, internal culture-driving events, customer marketing portfolio, and brand partnership programs. This executive leader will be responsible for creating world-class physical and digital experiences that strengthen Okta’s market leadership, deepen customer lifecycle relationships, accelerate pipeline and revenue growth, and inspire our global workforce.
Reporting directly to the Chief Marketing Officer (CMO), the VP will oversee Okta's flagship customer conference, Oktane, alongside the company's broader external event portfolio, our comprehensive customer marketing organization, global brand partnerships, and our most critical internal milestone events (Company Kick-off, Sales Kick-off, and Presidents Club).
The ideal candidate is an accomplished marketing executive with deep expertise in large-scale event production, end-to-end customer advocacy, executive engagement programs, and internal corporate culture activation. You are equally comfortable developing long-term business strategy, inspiring high-performing global teams, and partnering with C-level stakeholders.
What You'll Do
Define & Lead Okta’s Global Events Strategy
- Architect the Portfolio: Develop and execute a comprehensive global event and experience strategy aligned directly with corporate growth objectives, product launches, and brand priorities.
- Elevate Oktane: Continue evolving Oktane as the industry’s premier identity and security event, positioning it as a must-attend annual gathering for enterprise technology leaders.
- External Portfolio Management: Oversee Okta's broader external footprint, including executive summits, industry trade shows, customer advisory boards, regional roadshows, and bespoke executive engagement programs.
- Data-Driven Impact: Establish measurable business outcomes for all external events tied to pipeline creation, customer retention, executive engagement, brand sentiment, and revenue acceleration.
Champion Modern Customer Marketing & Advocacy
- Own the Customer Lifecycle: Lead and scale the global Customer Marketing organization, shifting from traditional reference management to an integrated lifecycle engagement strategy that drives net-revenue retention (NRR) and upsell opportunities.
- Amplify Customer Voices: Oversee global customer advocacy, community building, executive reference programs, and high-impact customer storytelling that humanizes Okta's business value.
- Cross-Functional Alignment: Partner seamlessly with Sales, Customer Success, Product Marketing, and Corporate Communications to embed the "voice of the customer" into all major marketing campaigns and product milestones.
- Executive Community: Expand and nurture our Customer Advisory Boards (CABs) and exclusive executive networks to foster peer-to-peer connection and long-term brand loyalty.
Strategize & Execute High-Stakes Internal & Sales Events
- Drive Corporate Alignment & Culture: Mastermind the strategy, content orchestration, and production of Okta’s most critical internal milestone events—specifically Company Kick-off (CKO) and Sales Kick-off (SKO)—ensuring global alignment on corporate strategy, product roadmap, and go-to-market priorities.
- Incentivize Excellence: Oversee the end-to-end execution and premium experiential design of Presidents Club, celebrating and rewarding Okta’s top performers in an elite, world-class setting.
- Internal Stakeholder Partnership: Partner closely with the Chief Revenue Officer (CRO), People Leadership, and the Executive Team to ensure internal events motivate the field, reinforce company culture, and accelerate sales velocity.
Drive Strategic Brand Partnerships
- Activate Global Alliances: Lead the strategy, activation, and ROI measurement of Okta’s global brand partnerships and sponsorships.
- Innovative Experiences: Identify breakthrough partnership opportunities that increase brand equity, unlock unique customer experiences, and support broader business objectives.
- Integrated Marketing: Ensure brand partnerships are fully integrated across events, digital content, executive engagement, and demand generation efforts.
Partner with Executive Leadership & Develop Teams
- C-Suite Advisory: Serve as a trusted advisor to senior executives, including the CEO, President, CRO, CMO, and Product leadership, shaping how they show up at key internal and external moments.
- Lead with Inspiration: Guide, mentor, and scale a multi-disciplinary global team spanning Strategic Events, Customer Marketing, and Brand Partnerships, fostering a culture of innovation, operational excellence, and accountability.
What We're Looking For
- Experience: 15+ years of progressive leadership experience in event marketing, experiential marketing, customer marketing, or corporate communications within high-growth enterprise software, SaaS, or cybersecurity organizations.
- Proven Scale: A track record of successfully directing large-scale global event portfolios (thousands of attendees) alongside high-stakes internal corporate events (CKO/SKO).
- Customer Marketing Expertise: Deep understanding of modern B2B customer marketing frameworks, advocacy programs, customer community platforms, and customer lifecycle dynamics.
- Executive Presence: Exceptional communication, emotional intelligence, and stakeholder management skills; comfortable advising and influencing C-level executives.
- Operational & Financial Acumen: Experience managing significant, complex global budgets, vendors, and agency partners with a strict eye on ROI, data compliance, and operational excellence.
- Analytical Mindset: Proven ability to connect creative experiences and customer marketing initiatives to hard business metrics (pipeline, retention, brand equity, and employee engagement).
Success in This Role
Success will be measured by your ability to:
- Elevate Oktane and Okta's event portfolio into industry-defining, pipeline-generating experiences.
- Build a powerhouse Customer Marketing engine that measurably boosts customer retention, advocacy, and lifetime value.
- Deliver inspiring, seamless internal events (CKO, SKO, Presidents Club) that align the company, energize the sales force, and anchor Okta’s corporate culture.
- Scale and nurture a world-class, cross-functional team that consistently delivers execution excellence.
At Okta, we believe experiences create lasting impressions, customer relationships drive growth, and our brand comes to life through every interaction—both internal and external. This role sits at the absolute intersection of all three.
#LI-Hybrid
PID: P8407_3477965
Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The Okta Experience
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Skills Required
- 15+ years progressive leadership experience in event, experiential, customer marketing, or corporate communications within enterprise software, SaaS, or cybersecurity.
- Proven track record directing large-scale global event portfolios (thousands of attendees) and high-stakes internal events (Company Kick-off, Sales Kick-off, Presidents Club).
- Deep expertise in B2B customer marketing frameworks, advocacy programs, customer community platforms, and customer lifecycle strategies.
- Exceptional executive presence, communication skills, emotional intelligence, and experience advising/influencing C-level executives.
- Experience managing significant global budgets, vendors, and agency partners with strong operational and financial rigor.
- Demonstrated ability to connect event and customer marketing initiatives to business metrics (pipeline, retention, revenue, brand equity).
- Experience building, leading, and scaling multi-disciplinary global teams across events, customer marketing, and partnerships.
- Experience developing and executing global brand partnership strategies and measuring partnership ROI.
Okta Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Okta and has not been reviewed or approved by Okta.
-
Healthcare Strength — Health coverage spans medical, dental, vision, mental-health support, and income protection, complemented by preventive care options and wellness resources. These elements indicate robust coverage for both routine needs and more complex situations.
-
Parental & Family Support — Policies include paid parental leave, adoption and surrogacy assistance, and fertility and family‑building benefits. Caregiving resources and flexible arrangements help employees navigate family responsibilities.
-
Leave & Time Off Breadth — Flexible or unlimited PTO, separate sick time, paid holidays, and a company Wellbeing Week provide multiple avenues for time away. This breadth supports rest, recovery, and work‑life balance.
Okta Insights
What We Do
Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 10,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
.jpg)
