Vice President, Sales - PVD

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. 

Not only do we provide competitive wages, you will also have access to great benefits and employee

discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and

bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch

with us by submitting your application. We look forward to hearing from you!

Fox Factory’s Performance Vehicle Development (PVD) division is the market leader in Tier 1 custom vehicle upfits, delivering premium performance packages for Ford, GM, Stellantis, and our in-house brands, Black Widow, Rocky Ridge, and Black Ops. We are the exclusive builders for some of the most iconic performance truck brands globally, setting the standard for innovation, quality, and craftsmanship.

PVD is a cornerstone of Fox Factory’s growth strategy, driven by a bold mission to challenge the impossible both on-road and off-road, enabling a life of freedom, connection, and fulfillment.

Position Summary:

The Vice President of Sales will serve as the senior sales leader responsible for driving revenue growth, expanding market share, and leading a high-performing sales organization across the U.S. and emerging international territories. This role oversees the entire sales function, from directors and regional account managers to outside sales representatives, building scalable sales strategies that align with PVD’s aggressive growth goals.

The VP of Sales will be a strategic growth driver and trusted partner to the executive team, accountable for translating PVD’s vision into revenue-generating outcomes while elevating the customer experience and expanding strategic partnerships.

Position Responsibilities:

Sales Leadership & Strategy

· Develop and execute a comprehensive, multi-channel sales strategy aligned with PVD’s long-term growth ambitions domestically and internationally.

· Lead, mentor, and scale a diverse sales team, including directors, regional managers, account managers, and field sales reps, fostering a culture of accountability, collaboration, and high performance.

· Set ambitious sales targets, monitor pipeline health, and drive continuous improvement in sales processes and methodologies.

· Collaborate cross-functionally with marketing, product development, operations, and finance to ensure alignment and support for sales initiatives.

Strategic Partnership

· Work closely with product development and marketing teams to ensure sales strategies are aligned with product roadmaps and marketing campaigns, maximizing market impact and customer adoption.

· Partner to identify new product opportunities, customer feedback, and market trends to inform future development and promotional efforts.

Revenue Growth & Market Expansion

· Drive growth within core U.S. markets while leading international expansion efforts through strategic channel development and market entry strategies.

· Build and nurture relationships with key OEM partners and distribution networks to maximize penetration and brand presence.

· Identify new market opportunities, customer segments, and product applications to accelerate top-line growth.

Customer & Partner Engagement

· Champion a customer-centric sales approach, ensuring the delivery of exceptional value and service.

· Represent PVD in high-stakes negotiations and strategic partnerships with OEMs, dealers, and key customers.

· Use market intelligence and competitive insights to anticipate trends and adapt sales strategies proactively.

Operational Excellence

· Implement robust sales metrics, forecasting, and reporting systems to provide clear visibility and drive data-informed decisions.

· Optimize sales territories, compensation plans, and incentive programs to maximize motivation and results.

· Leverage technology and CRM tools to enhance sales effectiveness and customer relationship management.

Specific Knowledge, Skills or Abilities Required:

· Proven experience (minimum 10+ years) in senior sales leadership roles, preferably in automotive, aftermarket performance products, or related industries.

· Demonstrated success managing sales organizations with complex, multi-tier teams across multiple geographies.

· Experience driving significant revenue growth ($300M+ preferred), including international market expansion.

· Strong strategic thinker with excellent negotiation, communication, and relationship-building skills.

· Track record of building and leading high-performance sales cultures with a focus on accountability and development.

· Ability to thrive in a fast-paced, innovation-driven environment with a customer-first mindset.

Position Qualifications:

Education:

· Bachelor’s degree in a Business-related field preferred

· Master’s degree a plus

Experience:

· Minimum 10+ years’ experience in a relevant leadership position within the wholesale and or retail automotive industry.

Intimate knowledge of the inner workings of a franchise automotive dealership.

Bailment Program Knowledge.

Work Environment and Physical Requirements:

· Office Environment alternating with travel across sales regions monthly