Vice President of Sales and Marketing
$115,000-$120,000 a year + competitive bonus structure | Full-Time
Location: In-Person | Wesley Willows | Rockford, IL
Wesley Willows has served Rockford-area retirees for decades across independent living, assisted living, memory care, and skilled nursing. We're looking for a sales and marketing leader who will drive strategic growth initiatives, brand positioning, community relationships, and product development to support Wesley Willows' mission and long-term occupancy goals.
What You'll Do:
- Build and run the annual sales and marketing plan for both campuses, tracking occupancy and sales KPIs weekly and reporting results to executive leadership.
- Own the CRM: keep it accurate and automated, and train the sales and marketing team to use it well, with a goal of at least half of all leads generated online.
- Manage the website and digital marketing so both drive real leads, and stay on top of SEO and paid campaign performance.
- Coach and develop the sales and marketing team with monthly reviews and individual KPI goals.
- Represent Wesley Willows in the community through networking, open houses, and partnerships with local organizations and healthcare providers.
- Help shape a national strategy for our brain health and well-being program if we decide to license it to other senior living operators.
- Work with the CEO and COO on data-driven decisions about new markets and geographically targeted advertising.
What You'll Need:
Required:
- Bachelor's degree in marketing, business, communications, or a related field.
- 7+ years of progressive sales and marketing leadership experience, including leading a team.
- A track record of building sales and marketing plans that grew occupancy and revenue.
- Ability to travel locally for community events and to visit between campuses.
Preferred:
- Master's degree.
- Senior living, hospitality, or other consumer-facing industry background.
- Hands-on experience automating and reporting in a CRM system.
- Working knowledge of SEO, paid digital advertising, and website lead optimization.
Benefits for Qualified Employees:
- Financial Wellness Perks: Access earned wages before payday through ZayZoon, plus tools and resources to support your financial wellbeing.
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- 403(b) Retirement Plan with Employer Match
- Life/AD&D Insurance
- Short- & Long-Term Disability
- Accident, Critical Illness, and Hospital Indemnity Insurance
- Mail Order Pharmacy
- Telemedicine
- Wellness Programs
- Employee Assistance Program
Skills Required
- Bachelor's degree in marketing, business, communications, or a related field
- 7+ years of progressive sales and marketing leadership experience
- Experience leading a team
- Demonstrated record of building sales and marketing plans that increased occupancy and revenue
- Ability to travel locally for community events and between campuses
- Master's degree
- Background in senior living, hospitality, or another consumer-facing industry
- Hands-on experience automating and reporting in a CRM system
- Working knowledge of SEO, paid digital advertising, and website lead optimization
What We Do
Wesley Willows is a not-for-profit Continuing Care Retirement Community in Rockford, Illinois, offering a full continuum of senior living options including independent living, assisted living, memory care, and skilled nursing, with a focus on personalized care and well-being.
