Vice President, Product Marketing

Posted Yesterday
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Hiring Remotely in United States
Remote
240K-275K Annually
Expert/Leader
Cloud • Information Technology • Other • Productivity • Software
The Celigo platform is a world-class integration platform as a service (iPaaS).
The Role
Lead Celigo’s product marketing strategy, positioning, messaging, launches, competitive and analyst relations, free-trial growth, AI-led marketing transformation, organic search, pricing and packaging input, and proof-driven product storytelling. Own the team, budget, operating model, executive communications, pipeline contribution, win rates, analyst placement, and trial activation and conversion. Partner closely with Product, Sales, Revenue Marketing, Finance, customers, analysts, and press.
Summary Generated by Built In

 

Integration meets Innovation

At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we’re on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world.

The VP of Product Marketing will own how Celigo competes, wins, and tells its story, turning a broad platform into a clear choice for IT and Operations leaders. You will be accountable for the growth that story drives, and you will lead Product Marketing's shift to an AI-led way of working so the team can move at the pace of our product.

What would you do if hired?
  • Market strategy and positioning: Shape where Celigo plays and own platform positioning and messaging. Lead with automation breadth and governance, with AI applied where it creates value, and present the portfolio as one platform, not a set of point products. Partner with Product leadership on roadmap priorities.
  • AI-led transformation: Lead Product Marketing's shift to an AI-led way of working, so the team produces content and assets at the pace of faster product development cycles. Set the model for AI adoption across marketing.
  • Launches and enablement: Set launch strategy and make sure the field is equipped to win. Partner with Revenue Marketing, which owns the total marketing pipeline, so that launches and campaigns convert.
  • Proof and show-and-tell: Build the story on product performance and customer outcome proof points. Move the team from words on a page to demos, interactive tours, and videos that let buyers see the platform working.
  • Competitive and analyst position: Own competitive strategy and analyst strategy, and be accountable for win rates against key competitors and Celigo's placement in major evaluations.
  • Free trial growth: Own the free trial as a pipeline channel. Transform the trial experience by using the product's agentic features to guide prospects to value faster, and be accountable for activation, conversion, and Product Marketing's share of the pipeline number.
  • Organic search and model visibility: Make product content a driver of organic search and of how Celigo shows up in AI search and LLM answers.
  • Pricing and packaging: Contribute to pricing and packaging direction with Product and Finance as a core growth lever.
  • Organization leadership: Design the org and operating model, own the budget, and hire, develop, and lead a team of leaders and practitioners. Represent Celigo externally as an executive spokesperson. 
Who are we looking for?

Skills & Abilities

  • A point of view on how product marketing is fundamentally changing in the AI era, and the appetite to prove it in practice rather than argue it in theory.
  • Genuinely energized by not knowing. You chase the questions others skip past, and you build the skill before the business asks for it.
  • You connect the work to the outcome. You can tell the difference between a message that sounds good and one that moves a buyer, and you think through what a positioning change sets in motion across Product, Sales, and the field.
  • You ship. You get the smallest version that delivers real value into market, learn from what comes back, and make it better, rather than letting perfect hold up value.
  • You treat Celigo's problems as your own. You measure yourself by pipeline, win rates, and analyst placement, not by assets produced.
  • You grow these instincts in other people. You build a team where curiosity, ownership, and pace are the default rather than something a leader has to ask for.
  • Hands-on with AI in your own work, and credible marketing AI products without overpromising.
  • Executive presence with the C-suite, analysts, and press, and the ability to lead through influence across Product, Sales, and Marketing.

Education & Experience 

  • Bachelor's degree in business or a technical field
  • 12+ years of experience in B2B SaaS product marketing, with 6+ years leading teams, including managing managers, at a comparable scale (around $100M+ ARR)
  • A track record of moving the market, such as positioning shifts, improved analyst placement, or measurable gains in competitive win rate
  • Deep experience in integration, automation, iPaaS, or adjacent infrastructure software, including positioning a multi-product portfolio as one platform
  • Experience with pricing and packaging, and free trial or product-led motions
  • Experience building proof-driven, demo-led stories that help buyers see the product working

Celigo reasonably expects to pay a base salary between $240,000 and $275,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.

Celigo is proud to be

  • Celigo is the #1 ranked iPaaS platform (G2, 8 quarters running)
  • Celigo is a Visionary in the Gartner Magic Quadrant for iPaaS for the third consecutive year
  • Celigo was named a 2026 Gartner Peer Insights Customers' Choice for iPaaS, the second consecutive year
  • Celigo is ranked #1 iPaaS on G2 for multiple quarters and named a Leader in both B2B/EDI, API Marketplace, and API Management
  • Celigo puts intelligent automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform through a first-of-its-kind natural language interface.
  • See more of our success here. 

Here you'll experience

  • Remote-first culture, built on trust, collaboration, and transparency
  • A high-growth, inclusive work environment where innovation thrives and ideas are implemented
  • Lightspeed learning opportunities to keep you at the leading edge of your field
  • Exceptional coworkers who challenge and inspire you daily
  • Competitive compensation and benefits, including:
    • Three weeks of vacation (starting year one)
    • Wellness days and holidays to recharge
    • Parental leave and a generous benefits package
    • Monthly tech stipend
    • Recognition and career development opportunities

Diversity, Equity, Inclusion, and Accessibility

As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand.

Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Applications submitted to Celigo are screened for signals associated with fraudulent activity. This screening does not use automated decision-making, and all flagged applications are reviewed by a member of our recruiting team.


Skills Required

  • Bachelor's degree in business or a technical field
  • 12+ years of experience in B2B SaaS product marketing
  • 6+ years leading teams, including managing managers, at a comparable scale around $100M+ ARR
  • Track record of moving the market through positioning shifts, improved analyst placement, or measurable competitive win-rate gains
  • Deep experience in integration, automation, iPaaS, or adjacent infrastructure software
  • Experience positioning a multi-product portfolio as one platform
  • Experience with pricing and packaging
  • Experience with free-trial or product-led growth motions
  • Experience building proof-driven, demo-led stories that help buyers see the product working
  • Hands-on experience using AI in marketing work and credibility with marketing AI products
  • Executive presence with C-suite leaders, analysts, and press
  • Ability to lead through influence across Product, Sales, and Marketing
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The Company
HQ: Redwood, CA
675 Employees
Year Founded: 2011

What We Do

Celigo allows IT and line-of-business teams to automate business processes, enabling the entire organization to be more agile and accelerate business growth. Through a powerful yet approachable user experience, and by leveraging AI, Celigo allows IT and non-IT users to build custom integrations, mappings, and embedded business logic to automate and optimize any business process. Powered by our unique Integration Application Framework, only Celigo delivers managed prebuilt integration applications that include embedded business logic to automate up to 100% of a business process. The Celigo Platform allows IT to enable business teams to build, manage, and monitor the business process they own while ensuring unified best practices, data security, and scalability to meet the needs of the business today and in the future. Coming off the heels of a Series-C funding round. Celigo is in hypergrowth mode with over 675 employees internationally. It's an exciting time for the iPaaS industry and we are leading the way.

Why Work With Us

Celigo's six Core Values are guiding principles that shape our culture; Excellence comes from each of us, We win when our customers win, Honesty and integrity matter, Ask “How can it be better?, A place to be our authentic selves, We own our results. Globally all of our employees and leaders embody these values to create an authentic community.

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