Job Description:
The Vice President of New Stream Media (NSM) will lead strategic growth, innovation, and execution across dentsu’s Retail Media Network (RMN) portfolio. This role is responsible for driving monetization, audience strategy, and analytics enablement across both endemic and non-endemic advertiser segments. You will serve as a senior leader within the NSM practice, partnering with cross-functional teams to scale RMN capabilities and deliver measurable business impact.
A key focus of this role is to expand dentsu’s non-endemic advertising footprint within RMNs and to build a sustainable, scalable vendor partnerships that enables retailers to unlock new revenue streams and brand partnerships beyond traditional CPG.
Key Responsibilities
Strategic Leadership
- Own the NSM roadmap across design, build, and run phases of RMN development.
- Lead monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
- Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for targeting, measurement, and creative strategy.
- Champion the integration of non-endemic verticals (e.g., financial services, travel, telecom) into RMN offerings.
Client Engagement & Growth
- Serve as executive sponsor for key RMN accounts, ensuring alignment with client goals and industry best practices.
- Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
- Lead client discovery sessions, deliverable presentations, and strategic workshops.
Operational Excellence
- Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
- Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
- Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
Analytics & Reporting
- Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
- Ensure data monetization strategies are embedded across RMN offerings.
- Lead audience development initiatives, including segmentation, onboarding, and personalization.
Qualifications
- 12+ years of experience in media strategy, retail media, or digital advertising.
- Proven track record of leading RMN or media network initiatives at scale.
- Extensive experience with non-endemic advertising, including strategy, targeting, and measurement.
- Demonstrated success in building scalable consulting models and operational frameworks.
- Strong understanding of audience analytics, data visualization, and campaign performance reporting.
- Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems.
- Exceptional communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Location:
New YorkBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Skills Required
- 12+ years of experience in media strategy, retail media, or digital advertising
- Proven track record of leading RMN or media network initiatives at scale
- Extensive experience with non-endemic advertising, including strategy, targeting, and measurement
- Demonstrated success in building scalable consulting models and operational frameworks
- Strong understanding of audience analytics, data visualization, and campaign performance reporting
- Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems
- Exceptional communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
