Company Overview
Mutual of Omaha is a Fortune 300 Company with an iconic brand and outstanding customer loyalty. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
We offer an extensive compensation package. Benefits include Medical, Dental, and Vision insurance, company paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program. Mutual of Omaha Mortgage is an Equal Opportunity Employer and we encourage diverse, talented, qualified applicants to apply.
Job Summary
The Vice President of Marketing will lead the development and execution of comprehensive marketing strategies to enhance brand awareness, drive customer acquisition for our retail teams, has a great understanding of digital and social marketing and support business growth in the mortgage sector. This role requires a strategic leader with deep expertise in marketing, a strong understanding of the mortgage industry, and a proven track record of delivering measurable results.
Key Responsibilities
- Strategic Planning: Develop and implement a cohesive marketing strategy aligned with company goals, focusing on brand positioning, retail support and recruiting.
- Brand Management: Oversee brand identity, ensuring consistent messaging across all channels, including digital, print, and partnerships, to strengthen market presence.
- Digital Marketing: Lead digital initiatives, including SEO, SEM, social media, email campaigns, and content marketing, to drive traffic, engagement, and conversions.
- Partnership Development: Build and maintain strategic partnerships with real estate agencies, financial institutions, and industry influencers to expand market reach.
- Customer Insights: Utilize market research and customer data to understand borrower needs, preferences, and behaviors, informing targeted marketing initiatives.
- Team Leadership: Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
- Performance Analytics: Monitor and report on key performance metrics, using data to refine strategies and demonstrate marketing impact on revenue and growth.
- Experience: 10+ years of marketing experience, with at least 5 years in a senior leadership role within the mortgage, financial services, or related industry.
- Industry Knowledge: Deep understanding of the mortgage industry, including market trends, regulatory requirements, and customer behavior.
- Proven Success: Demonstrated ability to develop and execute marketing strategies that drive brand awareness, lead generation, and revenue growth.
- Digital Expertise: Strong knowledge of digital marketing channels, tools, and analytics platforms.
- Leadership Skills: Experience leading and developing high-performing teams, with excellent communication and interpersonal skills.
- Analytical Mindset: Data-driven decision-maker with proficiency in analyzing campaign performance and market trends.
- Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- Compliance Awareness: Familiarity with mortgage industry regulations and best practices for compliant marketing.
- Experience with mortgage-specific CRM and marketing automation tools.
- Experience with Loan Officer and Corporate social media branding.
- Strong network within the mortgage and real estate industries.
Pay range for role varies based off of candidate experience – 125K-225K.
Top Skills
What We Do
Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com.
Mission:
Our mission we help our customers protect what they care about and achieve their financial goals.
Vision:
For every customer a financial future imagined, planned, and secured.
Values:
1. We exist for our customers
2. We act with integrity
3. We are innovative
4. We are accountable for results
5. Together we achieve greatness.
Registered Representatives offer securities through Mutual of Omaha Investor Services, Inc., FINRA (www.finra.org)/ SIPC (www.sipc.org). Investment Advisor Representatives offer advisory services through Mutual of Omaha Investor Services, Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business.
Home Office Address: 3300 Mutual of Omaha Plaza, Omaha, NE 68175. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experiences. Any links to third-party websites and resources are provided solely as a convenience to you and not as an endorsement of the content. We make no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company is licensed nationwide. Each underwriting company is responsible for its own contractual and financial obligations.
