Vice President, Marketing

Posted Yesterday
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Elizabeth, NJ, USA
In-Office
200K-250K Annually
Expert/Leader
Food
The Role
Lead and unify marketing strategy across Gellert Global Group's brands, oversee brand positioning, communications, packaging, digital marketing, trade shows, and internal communications. Partner with Sales, BD, HR, and executives to support product launches, international expansion, and M&A-related growth. Manage budget, KPIs, and a high-performing marketing team to drive brand equity, customer engagement, and business growth.
Summary Generated by Built In

Gellert Global Group consists of many of the leading North American food importing companies (Atalanta Corporation, Camerican International, Finica, and GGG Manufacturing) and has been involved in importing food products for over 100 years. The combined revenues of GGG exceed $1.7 billion. GGG sources products from over 60 countries and supplies leading retailers, distributors, chain restaurants, hotels, cruise lines, and food manufacturers.

Gellert Global Group is seeking a dynamic and strategic Vice President of Marketing to lead marketing efforts across its portfolio of global sourcing companies. The VP of Marketing will be responsible for shaping and executing a unified marketing vision that enhances brand equity, drives customer engagement, and supports business growth across domestic and international markets.

Responsibilities (include but not limited to):

  • Develop and articulate a unified marketing strategy for GGG and its brand family ensuring consistency, clarity, and differentiation in the marketplace.

  • Oversee brand architecture and positioning across product lines and business units (imported specialty food, frozen/shelf-stable, value-added, etc.).

  • Partner closely with Sales and Business Development teams to support product launches, go-to-market plans, and customer presentations.

  • Lead brand communications, public relations, content marketing, social media, trade shows and industry events.

  • Oversee packaging design efforts for GGG brands and help build stories around these brands.

  • Develop and manage marketing budget, KPIs and metrics (e.g., brand awareness, ROI) and provide regular reporting report to the executive team.

  • Build, mentor, and develop a high-performing marketing team; promote best practices, agility, and cross-functional alignment.

  • Collaborate with executive leadership to ensure marketing strategy supports corporate priorities such as brand integration, international expansion, and strategic growth initiatives (e.g., acquisitions, partnerships).

  • Oversee internal communications strategy and execution to ensure alignment, engagement, and consistent messaging across the organization.

  • Partner and collaborate with HR on GGG’s social initiatives and public relations efforts to support employee engagement, community presence, and brand reputation.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

  • 10+ years of progressive marketing experience with leadership responsibility, ideally within food, FMCG, or import/export sectors.

  • Proven ability to build and execute marketing strategies that drive growth, brand equity, and competitive differentiation.

  • Strong digital marketing expertise, including analytics, CRM/marketing automation, e-commerce, and customer-insight capabilities.

  • Experience with B2B channels (foodservice, distribution, manufacturing) and exposure to consumer/brand marketing is highly desirable.

  • Demonstrated success leading, inspiring, and developing high-performing teams in a fast-paced environment.

  • Strategic thinker with strong analytical skills and business acumen; able to partner effectively with Sales, Procurement, Supply Chain, Operations, and senior leadership.

  • Exceptional verbal and written communication, storytelling, and presentation skills.

  • Track record of success in brand building, digital marketing, and working with or supporting international markets.

Salary Range: $200,000 - $250,000 annually plus bonus

Our company will be relocating to a new corporate headquarters in Madison, NJ in Q1 of 2027. Candidates should be comfortable with this upcoming change in location.

Our Benefits:

We care about your total well-being and will support you with the following subject to your location and role.

  • Health: Medical, dental and vision insurance, Company-paid life, accident and long-term disability insurance, flexible spending accounts
  • Wealth: Competitive pay, annual bonus opportunity, matching 401(k) with immediate vesting upon enrollment, generous employee referral program
  • Happiness:
  • Professional Growth: Online training courses, virtual and classroom development experiences, education assistance program
  • Work-Life Balance: Paid-time off, parental leave, flexible work schedules (subject to your location and role)

  • Team Building: Employee engagement and recognition programs, wellness, philanthropic and DE&I initiatives, Company-sponsored celebrations, and team building events

The Gellert Global Group of companies is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state, or local law. Gellert Global Group is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected].

Skills Required

  • Bachelor's degree in Marketing, Business, or related field
  • MBA
  • 10+ years of progressive marketing experience with leadership responsibility
  • Experience in food, FMCG, or import/export sectors
  • Proven ability to build and execute marketing strategies that drive growth, brand equity, and differentiation
  • Strong digital marketing expertise, including analytics, CRM/marketing automation, e-commerce, and customer-insight capabilities
  • Experience with B2B channels (foodservice, distribution, manufacturing) and exposure to consumer/brand marketing
  • Demonstrated success leading, inspiring, and developing high-performing teams
  • Exceptional verbal and written communication, storytelling, and presentation skills
  • Track record of success in brand building, digital marketing, and supporting international markets
  • Willingness/comfort with relocation to Madison, NJ in Q1 2027
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The Company
HQ: Elizabeth, NJ
40 Employees
Year Founded: 1945

What We Do

The Gellert Global Group is one of the largest and most established food importers in the U.S. Comprised of 11 individual companies, we supply the needs of customers in various facets of the U.S. food industry including manufacturers, retailers, food service distributors, hotels, restaurant chains, cruise lines, and food manufacturers alike. The Gellert Global Group is a third-generation family-run business, and every employee is an extension of the Gellert family. The Group began as just one company—Atalanta Corporation—which was founded by Leon Rubin as an importer of Polish ham products in 1945. As we have grown, we have stayed true to Leon’s founding principle of treating our suppliers as partners to provide the very best service to our customers. Today, with combined revenues nearing one billion dollars, the Gellert Global Group imports over 6,000 different food items sourced from trusted supply partners in over 60 countries worldwide. As a leading importer of food in the U.S., our customers rest easy knowing that we will leverage our market knowledge, trusted supplier relationships, and logistical expertise to provide them with superior products, reliable service, and innovative growth opportunities. They also know our quality assurance and food safety expertise is second to none; we invest significant resources to ensure we deliver trusted products to our customers. The Gellert Global Group companies include: Atalanta Corporation; Camerican; J.F. Braun; Finica; Tipico; De Medici Imports, Ltd.; Swiss Chalet Fine Foods; Atalanta International; Monarch Seafood; Gellfam; WePackItAll; and KH International, Inc.

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