Vice President of Marketing - Marketo

Posted 15 Days Ago
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Duluth, GA, USA
In-Office
160K-175K Annually
Expert/Leader
Artificial Intelligence • Sales • Software • Automation
The Role
Lead VensureHR’s overall marketing strategy, demand generation, growth initiatives, campaign execution, marketing operations, and performance reporting. Build qualified pipeline, improve lead quality and conversion, align marketing with Sales, manage Marketo and Salesforce programs, oversee websites and CMS systems, and coach a high-performing team. The role owns budgets, attribution, ROI, branding, digital marketing, content, user experience, and scalable processes across company divisions.
Summary Generated by Built In
The Opportunity Join VensureHR as Vice President of Marketing and lead the company’s comprehensive marketing strategy, demand-generation programs, and growth initiatives. You will strengthen the brand, improve pipeline performance, and build scalable marketing operations supporting Vensure and its Division Partners across North America.
This role is ideal for an analytical, hands-on marketing executive who can connect strategy to measurable execution. Success requires deep experience with Marketo and Salesforce, strong alignment with Sales, and the ability to turn marketing investments into qualified leads, pipeline growth, and measurable revenue impact.
Compensation: $160,000–$175,000 base salary annually Work Arrangement: On-site Location: Duluth, Georgia
What You’ll Lead
• Own annual and quarterly marketing planning, including campaign strategy, growth priorities, target audiences, performance metrics, and execution plans.
• Lead integrated demand-generation programs that build awareness, generate qualified leads, nurture prospects, and accelerate pipeline.
• Partner with Sales and business leaders to establish pipeline goals, improve lead quality, and align marketing programs with buyer needs and revenue objectives.
• Own marketing performance reporting, including campaign effectiveness, lead generation, conversion rates, attribution, pipeline influence, ROI, and department KPIs.
• Lead campaign development from concept through execution, defining messaging, channels, budgets, timelines, segmentation, and measurable goals.
• Optimize lead acquisition, nurture performance, funnel progression, and marketing-sourced or marketing-influenced pipeline.
• Build, coach, and inspire a high-performing marketing team while creating scalable processes across Vensure’s divisions.
• Lead the strategy and ongoing optimization of company websites, focusing on user experience, performance, scalability, accessibility, security, and conversion.
• Oversee the CMS ecosystem, including content structure, themes, plugins, performance, documentation, and brand consistency.
• Partner with Marketing, Sales, IT, UX/UI, developers, and business leaders to deliver integrated growth initiatives.
What You Bring
• 9+ years of progressive marketing or closely related experience.
• Bachelor’s degree or higher.
• Executive-level marketing leadership experience with responsibility for strategy, teams, budgets, execution, and measurable business outcomes.
• Strong B2B and B2C marketing experience in analytical, data-driven environments.
• Deep, hands-on experience with Marketo and Salesforce.
• Experience with campaign architecture, marketing automation, CRM and lead-management processes, segmentation, attribution, reporting, and pipeline visibility.
• Leadership experience across demand generation, growth marketing, lead generation, pipeline development, digital marketing, branding, content, and UI/UX.
• Strong analytical, problem-solving, communication, and stakeholder-management skills.
• Ability to work on-site in Duluth, Georgia.
 
#VensureEmployerSolutions
#LI-PROMOTED
#LI-Onsite

Skills Required

  • 9+ years of progressive marketing or closely related experience
  • Bachelor's degree or higher
  • Executive-level marketing leadership experience managing strategy, teams, budgets, execution, and measurable business outcomes
  • Strong B2B and B2C marketing experience in analytical, data-driven environments
  • Deep, hands-on experience with Marketo and Salesforce
  • Experience with campaign architecture, marketing automation, CRM, lead-management processes, segmentation, attribution, reporting, and pipeline visibility
  • Leadership experience across demand generation, growth marketing, lead generation, pipeline development, digital marketing, branding, content, and UI/UX
  • Strong analytical, problem-solving, communication, and stakeholder-management skills
  • Ability to work on-site in Duluth, Georgia
Am I A Good Fit?
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The Company
11 Employees
Year Founded: 2022

What We Do

Distro is an AI-powered platform designed to enhance the efficiency and productivity of distributor sales teams. By automating manual recruiting and sales tasks, the company helps teams move faster, reduce costs, and improve hiring outcomes. Their technology focuses on optimizing counter and inside sales operations, providing tools that assist recruitment and sales processes while maintaining human oversight in final decision-making.

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