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What You’ll Do:
As Slingshot Aerospace’s VP of Marketing and Demand Generation you will collaborate cross-functionally to create and execute go-to-market strategies in alignment with sales goals and business priorities. You will analyze, report on, and optimize the impact of growth marketing activities to drive key initiatives including funnel volume, quality and velocity. You will lead a team to develop customer-centric messaging, company branding, communications, and product marketing for all products and services. You will be a critical partner in growing market awareness and raising the profile of Slingshot Aerospace in target markets to accelerate the revenue generation process.
Slingshot Aerospace cares deeply about our commitment to company values, mission, and purpose. The core competencies we will be looking to identify include: intellectual agility, ability to develop innovative solutions, leadership, performance-orientation, and industry expertise.
Position Responsibilities:
- Lead our demand and lead generation planning efforts, including the overall strategy, producing new and nurtured lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans
- Own the conceptualization of demand creation, nurturing, and scoring strategy (explicit and implicit scoring techniques to prioritize leads for the sales teams)
- Manage the lead qualification process using predictive lead scoring and refine end-to-end campaign and lead management processes
- Systematically monitor and analyze performance against lead and other marketing goals and over past performance and continually drive Marketing ROI to optimize the program and ongoing growth, looking for areas for additional investment in time and money
- Growth Marketing
- Brand and corporate marketing
- Communication savant who is able to establish clear roles, goals and expectations for team members; promoting a culture of feedback and accountability
- Perform other duties as assigned
Pre-Requisites
- Must be eligible to obtain or maintain U.S. Government clearances
Minimum Requirements
- 10+ Years of experience leading marketing or demand generation teams within SaaS B2B or B2G organizations
- Bachelor's degree in marketing or a related field
- Demonstrated ability to employ analytical skills to the development of strategy
- Experience developing and guiding strategy to increase lead generation and strengthen go-to-market strategies
- Proficient in technology deployment to enable sales and marketing efforts efficiently
- Ability to travel up to 25% of the time
Preferred Skills
- Knowledge of space or aerospace sectors
- Master’s Degree in marketing, business administration, or related field preferred
You don’t have to meet every qualification listed - if your skills are transferable and you meet the minimum requirements, we encourage you to apply.
Location: Remote, United States
Classification: Full-Time Exempt
Equity, Diversity & Inclusion are key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for creating a safer, more connected world. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employee’s points of view are key to our success, and we embrace individuality.
What We Do
Slingshot Aerospace builds world-class space simulation and analytics solutions. We are driven by our vision of accelerating space sustainability to create a safer, more connected world.
Space is increasingly complex due to the exponential growth of global launch activity, the proliferation of new data sources, and the ever-growing body of new satellites and debris. Organizations are making mission-critical decisions in this high-risk environment and they need the right information at the right time. Slingshot Aerospace empowers government and commercial space organizations to better design, manage, and safeguard their assets, as well as mitigate risks, to ensure safe and reliable operations for all space-faring users.
We are achieving this by bringing the space domain into the digital environment and fusing together data from different sources to provide a full, dynamic orbital picture. In doing so, Slingshot Aerospace customers can make decisions at the speed of relevance and achieve clarity in complex environments.
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