The Vice President of Longevity & Preventive Wellness Operations will own the day-to-day operations, strategic expansion, and P&L for our premium, cash-pay self-pay longevity service line. This leader will serve as the principal architect in transforming our traditional, episodic diagnostic models into a proactive, retail-driven healthcare experience. Execute the established vision in close partnership with the COO and CMO, aligned to the CEO’s innovative care model. Executing the vision established by the CEO, COO, and CMO, the VP will build a white-glove, patient-forward concierge experience that delights patients who choose to pay a premium for preventive wellness environment that prioritizes prevention, early detection, and an elevated care journey.
Key Responsibilities
- Retail Health Transformation: Redesign traditional clinical and front-desk workflows to reflect a premium retail environment, shifting the operational focus from reactive, episodic care to proactive, patient-forward preventive wellness.
- Concierge Team Building & Culture: Build and lead a high-touch concierge organization (Concierge Coordinators, Wellness Advocates) with clear hiring profiles, training, and service standards rooted in an "inform, not sell" philosophy. Shift clinical and administrative staff toward highly accountable, educational, and customer-service-oriented roles.
- Strategic Growth & Portfolio Expansion: Partner with Visualize and strategize continuously alongside Sales and Marketing to develop and execute a robust go-to-market strategy, including launch playbooks, membership conversion, channel analytics, and capacity/demand alignment expand the longevity product portfolio, penetrate new consumer markets, and aggressively grow our referral network reach.
- Operational Scale & P&L Ownership: Operationalize and scale standardized SOPs, staffing models, scheduling flows, digital intake, and clinical pathways across sites. Own service-line P&L; manage revenue, cost structure, margins, and productivity with rigorous KPI dashboards and continuous improvement.
- Digital & Frictionless Experience: Deploy and enforce the adoption of digital tools (online scheduling, digital intake, mobile payments, automated follow-ups) to ensure a frictionless seamless, modern consumer experience.
- Quality & Throughput: Ensure compliance, safety, and privacy; implement daily huddles, root-cause reviews, and Lean/CI methods to improve throughput and patient Net Promoter Scores (NPS).
- Drive measurable improvement in cash-pay conversion rates, membership enrollment, and AI-enabled service attach rates across all markets.
- Partner with clinical and AI teams to translate imaging and AI outputs into personalized, actionable patient journeys that differentiate SimonMed Longevity as a category leader.
- Develop and scale strategic partnerships across concierge medicine, employer health, and digital health ecosystems to accelerate market penetration
Qualifications
- Required:
- 10+ years in healthcare operations leadership imaging, with a strong preference for experience in retail health, ambulatory, executive health, or premium consumer health wellness.
- Demonstrated success transforming mainstream/traditional healthcare operations into consumer-centric, retail-driven health models.
- Proven multi-site scale-up experience with strict P&L ownership and KPI discipline.
- Track record of building high-touch concierge teams and mission-driven, highly accountable cultures and premium service standards.
- Cross-functional execution capability with clinical, sales, marketing, and IT partners.
- Bachelor’s degree required in a relevant field.
- Preferred:
- Cash-pay/ Deep expertise in self-pay/direct-to-consumer healthcare and membership models.
- Longevity/preventive screening program experience. Specific programmatic experience in longevity or preventive screening.
- Hands-on experience scaling digital patient engagement platforms.
- Master’s degree strongly preferred: MBA, MHA/MHSA, MPH, or MS.
Success Indicators (6-18 Months)
- On-time, on-budget multi-site rollouts perfectly aligned with the CEO’s innovative care model.
- Successful cultural transition of clinical and front-line staff mindsets toward educational, retail-focused patient engagement.
- Revenue, EBITDA, utilization, and cash-pay/self-pay conversion targets achieved.
- Concierge organization fully staffed, trained, and performing to premium service SLAs; NPS consistently maintained at a “premium tier.”
- Standardized SOPs, automated digital workflows, and experience benchmarks sustained across all active longevity locations.
Skills Required
- 10+ years in healthcare operations leadership
- Bachelor's degree in a relevant field
- Experience in retail health, ambulatory, or premium consumer health
- Proven experience transforming traditional healthcare models
- Preferred MBA, MHA/MHSA, MPH or MS
What We Do
SimonMed is a leading independent outpatient medical imaging provider in the United States. They operate over 150 sites across 10 states, employing more than 200 subspecialty-trained radiologists. The company focuses on providing accessible, high-quality diagnostic scans—including MRI, CT, mammography, and ultrasound—using AI-enhanced technology to improve early detection, patient outcomes, and preventive care for both individual patients and employer-sponsored wellness programs.
