Vice President, Investment Content Creator

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office
Expert/Leader
Fintech • Financial Services
The Role
Creates and executes investment-focused content and marketing campaigns supporting BNY Wealth’s Chief Investment Office. Writes thought leadership, market commentary, videos, social content, and client communications; translates complex financial concepts for advisors, investors, and stakeholders. Collaborates with investment and marketing teams, uses performance data to improve content effectiveness, and ensures communications meet brand, regulatory, legal, risk, and compliance standards.
Summary Generated by Built In

BNY Wealth is seeking a Vice President, Investment Content Creator in Boston or NYC to develop engaging content and marketing campaigns designed to support the insights of our Chief Investment Office within Wealth Management. This seasoned individual contributor will be responsible for writing, creating and executing content programs that build and amplify BNY Wealth’s compelling investment views around timely market events, our outlook and investable ideas. 

This role is ideal for a marketing professional with deep experience creating investment content, a strong understanding of financial markets, and fluency in wealth management, private banking, asset management or broader financial services.  The successful candidate will be an exceptional writer and storyteller who can translate complex market and investment ideas into compelling, client-focused content and communications that resonate with financial advisors, end investors, and internal stakeholders.

The Vice President will write content and deliver thought leadership, marketing collateral and campaigns that articulate BNY Wealth’s investment perspectives and advice, enable client conversations supporting client marketing initiatives, and position us as an industry leader.

Primary Responsibilities

  • Write, create and edit investment-focused marketing content across multiple formats including thought leadership, market commentary, short-form videos, social, and client communications. 
  • Support the Chief Investment Office’s voice in market and investment communications by helping shape content that reflects current market themes, portfolio insights, economic developments, and investor concerns in a timely, relevant, and differentiated way.
  • Collaborate with key stakeholders in investments to ensure accuracy of messaging, alignment of content with business priorities and timely delivery.  
  • Partner with Marketing to package content for multiple distribution channels to amplify reach and drive engagement. 
  • Refine content formats, improve effectiveness, and inform future strategic content planning based on performance data and marketing best practices to optimize reach, engagement, and measurable business impact.
  • Ensure all content and marketing activity meets governance, risk, brand, and regulatory standards by applying rigorous review processes, partnering closely with Legal, Compliance, Risk, and brand stakeholders, and reinforcing a culture of integrity and accountability.

Required Qualifications

  • 10+ years of relevant experience in financial journalism, content development, communications, or a related function within financial services
  • Experience supporting investment, wealth management, brokerage, asset management, or advisory businesses strongly preferred
  • Experience writing and editing investment content, market commentary, thought leadership, short-form formats, and client-facing materials for sophisticated financial audiences
  • Bachelor’s degree or equivalent work experience in Marketing, Communications, Business, Finance, Economics, or a related field preferred
  • Advanced degree or professional marketing qualification (e.g., MBA, CIM, AMA) beneficial

To Be Successful in this Role

  • Exceptional writing, editing, and storytelling skills, with the ability to translate complex financial and investment concepts into clear, compelling narratives tailored to wealth, brokerage, and investor audiences.
  • Deep understanding of financial markets, macroeconomic themes, asset classes, including traditional asset classes, liquid alternatives and private markets  
  • Understanding of how content supports client engagement, advisor enablement and thought leadership in wealth management
  • Strong stakeholder management, influencing, and communication skills, with the ability to collaborate across businesses, functions, and regions
  • Strong organization skills, detail-oriented and deadline driven with an ability to manage multiple priorities in a highly regulated environment

Preferred Candidate Profile

The ideal candidate is a strong investment writer and content developer. They are highly collaborative, comfortable engaging with senior investment and business leaders, and able to bring market insights to life through compelling content and campaigns. They understand how to connect timely investment themes to client needs and business priorities, and they thrive in a fast-paced environment where quality, precision, and impact matter.

About the Team

At BNY, our culture speaks for itself, check out the latest BNY news at BNY Newsroom & BNY LinkedIn

 Here’s a few of our recent awards:

  • America’s Most Innovative Companies, Fortune, 2025
  • World’s Most Admired Companies, Fortune 2025
  • “Most Just Companies”, Just Capital and CNBC, 2025

    Our Benefits and Rewards:

    BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

    BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

    BNY assesses market data to ensure a competitive compensation package for our employees. The expected base salary for this position when employment commences can be found in the Job Info section at the bottom of the posting. 

    Base salary offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Base salary is only part of the total rewards package, which may include eligibility for an annual discretionary incentive award. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents. Eligible employees also may receive other benefits (including various paid time off benefits, such as vacation and sick time), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

    If hired, the employee will be in an “at will” position and the Company reserves the right to modify base salary (as well as any other discretionary payments or compensation programs) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

    Skills Required

    • 10+ years of relevant experience in financial journalism, content development, communications, or a related financial-services function
    • Experience creating and editing investment content, market commentary, thought leadership, short-form content, and client-facing materials
    • Experience supporting investment, wealth management, brokerage, asset management, or advisory businesses
    • Bachelor’s degree or equivalent work experience in Marketing, Communications, Business, Finance, Economics, or a related field
    • Advanced degree or professional marketing qualification such as an MBA, CIM, or AMA
    • Deep understanding of financial markets, macroeconomic themes, traditional asset classes, liquid alternatives, and private markets
    • Exceptional writing, editing, storytelling, stakeholder management, and communication skills
    • Ability to manage multiple priorities in a highly regulated, deadline-driven environment

    BNY Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BNY and has not been reviewed or approved by BNY.

    • Healthcare Strength — Health coverage includes comprehensive options with a $0‑premium plan for eligible lower earners, expanded mental‑health support with personalized therapy, and strong income protection through short‑ and long‑term disability. These features have been recently enhanced and are paired with dental and vision coverage.
    • Parental & Family Support — Parental leave provides 16 weeks of fully paid time for all parents, with added support such as adoption assistance. This breadth offers strong coverage for major family events.
    • Retirement Support — The 401(k) program includes a company match and Roth options to support long‑term savings. Additional financial programs like tuition assistance and savings vehicles complement retirement readiness.

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    The Company
    HQ: New York, NY
    41,739 Employees

    What We Do

    We help make money work for the world — managing it, moving it and keeping it safe. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investable assets. Today we help over 90% of Fortune 100 companies and nearly all the top 100 banks globally access the money they need. For 240 years we have partnered alongside our clients to create solutions that benefit businesses, communities and people everywhere.

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