Vice President of Growth

Peek is the operating system powering the experiences industry - from museums and attractions to tours and activities. With over $7B in bookings, Peek’s AI-powered platform has helped thousands of merchants to increase revenues, save time, and deliver seamless guest experiences. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group. The company has raised over $150 million from institutional investors Westcap, Goldman Sachs, and SpringCoast Partners. Learn more at www.peek.com.
As a remote-first company recognized by Forbes as one of America's Best Startup Employers and by Built In as a 2025 and 2026 Best Place to Work, we are a global team of "Peeksters" who "Obsess Over Our Customers," "Accomplish Big Things," "Collaborate With Purpose," and "Get Better Every Day.

Peek operates three complementary brands serving the experience economy: Peek Pro for SMB tour and activity operators, ACME Ticketing for cultural institutions and venues, and Connect&GO for attractions and theme parks. This role is not primarily a media buyer and it is not primarily a brand marketer. It is something more interesting: a full-spectrum growth architect who can run paid acquisition at high velocity while simultaneously building the organic engines, growth loops, and AI-era discovery infrastructure that compound over time. If you have only ever grown a business by spending more money on ads, this is not the right fit.

What you will own

• Paid acquisition: High-velocity performance marketing across Meta, Google, LinkedIn, and YouTube -- 30 to 50 active creatives, rapid test-and-iterate cadences, vertical video fluency, in-house production workflows

• Organic search and programmatic SEO: Build content and landing page infrastructure that captures long-tail demand at scale across all three brands and customer segments -- tour operators, cultural institutions, and attractions

• LLM optimization: Own Peek's presence in AI-generated answers. Ensure that when a tour operator or attraction searches for booking software in ChatGPT, Perplexity, Claude, or Gemini, Peek's brands are the answer. Develop the content, citation, and authority strategies that drive AI-era discoverability

• Growth loops, hacking, and experimentation: Identify and build compounding acquisition mechanisms -- operator network effects, partner-driven distribution, and product-led growth motions within the platform. Run a structured experimentation program across the funnel -- landing page tests, onboarding optimizations, activation improvements -- with clear hypothesis-driven methodology and documented learnings

• ABM and enterprise acquisition: Partner with sales on account-based motions for large attractions, theme parks, and cultural institutions through ACME and Connect&GO

• Brand GTM playbooks: Own the go-to-market architecture for each brand, ensuring Peek Pro, ACME, and Connect&GO each show up distinctly and credibly in their respective markets

• Growth reporting: CAC by channel, LTV, payback period, funnel conversion, and organic vs paid mix -- you own the metrics that inform executive investment decisions

• Team: Hire, develop, and hold accountable a small, high-output growth team

What we are looking for

• 7 to 12 years in growth, demand generation, or performance marketing at B2B SaaS companies -- with meaningful experience in both paid and organic channels, not just one

• A demonstrated track record of building growth loops or compounding organic engines, not just scaling ad spend

• Deep hands-on experience with programmatic SEO: templated landing pages at scale, content architecture, internal linking systems, and search intent mapping

• Working knowledge of LLM optimization as an emerging discipline -- you understand how AI models surface recommendations, what drives citation and authority in AI-generated answers, and you have already started experimenting with it

• High-creative-velocity paid social expertise: you have personally run programs with 30 to 50 active creatives, rapid iteration, and in-house production -- not agency oversight

• Vertical video fluency: Reels, TikTok, YouTube Shorts -- you have concepted and launched short-form ad creative yourself

• Strong analytical foundation: CAC by channel, blended payback, attribution models, and funnel conversion benchmarks are part of your weekly vocabulary

• Experience in multi-product or post-acquisition brand environments is a significant advantage

• Direct, clear communication style -- you present to the executive team with confidence and without spin

Hard requirements -- if these do not describe you, this is not the right role

• You are an AI practitioner, not an AI observer. You use AI tools daily in your growth work: creative generation, copy iteration, SEO research, reporting, workflow automation, and LLM optimization experimentation. Candidates who treat AI as a future consideration will not be competitive in our process.

• You have built compounding organic channels, not just managed paid spend. We need someone who understands that durable growth comes from engines that get cheaper over time, not just ones that require continuous investment.

• You have personally run ad operations inside the platforms, not supervised an agency doing it. We need someone who can get into Meta Ads Manager or Google Ads directly.

• You are comfortable holding and executing against distinct GTM strategies for multiple brands simultaneously.

Strong bonus

• Experience marketing to tour operators, attractions, museums, theme parks, or adjacent hospitality businesses

• Prior work building operator network effects or partner-driven distribution programs

• Hands-on LLM optimization work: structured data, entity authority building, AI search presence audits

• Experience with HubSpot Marketing Hub, Salesforce, or enterprise CRM-driven demand gen

• A portfolio of vertical video ad creative you personally developed or directed

• Experience managing through a company acquisition or brand integration

What to expect in the interview process:

1. Recruiter Interview

2. Hiring Manager Interview with our CMO

3. Peer Interview with the Director of Data Analytics

4. Case Study/Panel

5. Top Grading with our CPO

6. Executive Interview with a Co-Founder

7. References/Offer

Peek Travel Inc. is an equal-opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status.

If you are unable to apply due to incompatible assistive technology or a disability, please contact us at [email protected].  We will make every effort to respond to your request for disability assistance as soon as possible.