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SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
The Vice President of Digital Engagement & Growth is responsible for architecting and scaling the company’s enterprise digital growth engine across the full B2B customer lifecycle. This executive will define and lead the strategy for web, digital demand, lifecycle orchestration, marketing automation, performance marketing, and digital activation to drive measurable pipeline, revenue, retention, and expansion.
Operating within a complex B2B SaaS environment with long sales cycles, multiple buyer personas, and account-based motions, this leader ensures digital is not a standalone execution function but a strategic growth lever embedded within go-to-market planning.
The VP serves as both strategist and operator — owning digital performance while advising marketing plan owners, campaign leaders, and regional teams on optimal channel mix, audience segmentation, personalization strategy, activation sequencing, and budget allocation. This role ensures digital investments are data-driven, conversion-focused, and aligned to revenue outcomes.
Impact You Will Make:
Own and lead the enterprise digital growth strategy, driving measurable impact on pipeline, revenue, retention, and expansion across the full customer lifecycle.
Act as a strategic advisor to marketing and GTM leaders, shaping digital activation strategies including channel mix, audience segmentation, personalization, and budget allocation.
Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation to optimize conversion across inbound and account-based motions.
Own performance marketing and digital demand generation, improving efficiency (CAC, cost per pipeline) across paid and owned channels globally.
Design and scale lifecycle marketing programs, driving engagement, pipeline velocity, and expansion through data-driven segmentation and orchestration.
Oversee marketing automation and the digital tech stack, ensuring strong governance, innovation, and alignment with Revenue Operations.
Establish analytics, attribution, and performance measurement frameworks, linking digital activity to revenue outcomes and enabling data-driven decision making.
Build and lead a high-performing global team, managing budgets, agencies, and cross-functional collaboration to drive execution excellence.
What You Will Bring:
12+ years of experience in B2B marketing, with significant leadership experience in digital, demand generation, or growth within a SaaS environment.
Proven track record of owning and scaling digital growth strategies that drive pipeline, revenue, and customer expansion in complex, multi-product organizations.
Deep expertise across performance marketing, web optimization (SEO/CRO), lifecycle marketing, and marketing automation.
Strong experience with account-based marketing (ABM) and enterprise sales motions with long, multi-stakeholder buying cycles.
Demonstrated ability to connect digital metrics to business outcomes (pipeline, revenue, CAC, LTV) and influence executive decision-making.
Experience building and optimizing multi-channel digital ecosystems (paid media, web, email, automation, personalization, retargeting).
Strong analytical mindset with experience in attribution modeling, experimentation, and data-driven optimization.
Proven ability to lead and scale high-performing teams, including managing agencies and global stakeholders.
Experience working closely with Revenue Operations and Sales to align on data, systems, and GTM execution.
Familiarity with modern martech stacks and emerging AI-driven marketing tools.
Excellent executive communication and stakeholder management skills.
Skills Required
- 12+ years of B2B marketing experience
- Significant leadership experience in digital or demand generation
- Proven track record in scaling digital growth strategies
- Deep expertise in performance marketing and web optimization
- Strong experience with account-based marketing
- Ability to connect digital metrics to business outcomes
- Experience building and optimizing multi-channel digital ecosystems
- Strong analytical mindset with experience in attribution modeling
- Ability to lead high-performing teams and manage agencies
SugarAI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SugarAI and has not been reviewed or approved by SugarAI.
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Fair & Transparent Compensation — Pay is often characterized as fair for the role, with multiple statements describing compensation as good or reasonable. Compensation is also framed as competitive for certain technical and senior positions, suggesting stronger alignment with expectations in those segments.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life, disability, FSA/HSA options, and mental health support. Benefits are sometimes characterized as “amazing,” indicating that healthcare and related coverage can be a standout component of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing support appears in the form of mental health programs and wellness-related reimbursements or stipends. Flexibility-related perks (such as remote work support and home-office/tech stipends in some descriptions) further add to the perceived lifestyle value of the overall rewards package.
SugarAI Insights
What We Do
SugarAI provides software that helps revenue teams manage and grow their customer accounts with greater visibility and control. Our Precision Selling platform delivers account-level insights that highlight risk, uncover expansion opportunities, and guide sellers toward clear next steps. Used by thousands of companies in more than 120 countries, SugarAI supports organizations operating in complex, relationship-driven sales environments.
Why Work With Us
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
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