The Role
Lead Veriforce's global brand, digital and content strategy while aligning regional teams to drive demand generation and measurable pipeline growth. Build market and customer insight, oversee website and martech/AI adoption, manage partner marketing programs, and advise executive leadership while governing the global marketing budget and performance metrics.
Summary Generated by Built In
At Veriforce, our mission is simple yet powerful: to help bring workers home safe from high-hazard jobs. We deliver supply chain risk management technology and expert services that reduce risk, improve ESG performance, and protect workers, worksites, and businesses. We operate globally across industries including Oil & Gas, Utilities, Construction, Mining, Chemicals, Food & Beverage, and Telecom.
The Vice President, Global Brand & Marketing Strategy is responsible for defining and orchestrating Veriforce's global brand, marketing, and digital strategy – scaling across regions while enabling strong local execution and demand generation.
This role enables Veriforce to leverage its scale and position itself as the undisputed global leader in supply chain risk management, whilst never losing sight of the deep expertise and offerings within the core regions of the US, UK, and Canada. It unites brand and positioning, digital strategy, market and customer insight, and partner marketing under a single, coherent global agenda – with a clear line of sight to pipeline and revenue.
What that means day to day
Global Brand & Marketing Strategy
- Lead and evolve Veriforce's global brand and marketing strategy, ensuring consistent positioning, messaging and customer experience across all markets.
- Develop frameworks and toolkits that enable regional teams to deliver locally relevant campaigns aligned to the global strategy.
Market, Customer & Competitive Insight
- Build a strong understanding of customers, competitors and market trends to shape positioning, messaging and go-to-market priorities.
- Manage key analyst relationships to strengthen Veriforce's market presence.
Global Digital & Content Strategy
- Shape the global digital and content strategy, working with regional teams to deliver engaging campaigns that build brand awareness and support demand generation.
- Oversee the corporate website and drive the adoption of new marketing technologies and AI to improve effectiveness.
Global–Regional Integration
- Foster strong collaboration between global and regional marketing teams, sharing best practice, insights and scalable ways of working.
- Ensure global strategies are successfully adapted for regional markets.
Demand Generation & Performance Alignment
- Develop marketing frameworks that support regional pipeline growth and commercial success.
- Define performance measures and promote a culture of continuous improvement and optimisation.
Global Partner & Ecosystem Marketing
- Develop partner marketing programmes that strengthen strategic alliances and create new growth opportunities.
Leadership & Governance
- Act as a strategic advisor to the Executive Leadership Team on brand and marketing.
- Manage the global marketing budget, ensuring investment delivers measurable business impact.
What you’ll need to be successful
- Degree in Marketing, Business or a related discipline (Master's degree desirable).
- Significant senior marketing experience, ideally within B2B software or technology, covering brand, digital marketing and demand generation.
- Proven success developing and delivering global marketing strategies across multiple regions.
- Strong experience in brand positioning, messaging and creating marketing programmes that drive measurable business growth.
- Experience working with regional marketing teams to deliver globally aligned campaigns.
- Knowledge of partner or ecosystem marketing and strategic co-marketing initiatives.
- Strong commercial acumen, with a data-driven approach and experience using marketing analytics and marketing technology platforms.
- Excellent stakeholder management skills, with the ability to influence senior leaders and work collaboratively across a global organisation.
- Willingness to travel internationally (up to 30%), including to the US.
Personal Attributes
- Strategic, proactive and results-driven, with the confidence to challenge the status quo.
- Collaborative and influential, with excellent communication and relationship-building skills.
- Resilient and adaptable, thriving in a fast-paced, evolving environment.
- A strong problem solver who takes ownership and drives continuous improvement.
- Able to work independently while inspiring and influencing others.
- French language skills would be an advantage
What you'll get in return
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
Personal Health & Wellbeing / Benefits
>🍼 Enhanced Parental Leave
>🌴Generous annual leave, with the option to buy additional days
>🏥 Healthcare Plan
>💟 Annual Giving Day – an extra day to give back to yourself or your community
>🚲 Cycle-to-work Scheme
> 🚗 EV Salary Sacrifice Scheme
> 🚗 EV Salary Sacrifice Scheme
Future Planning
>💰Pension scheme with employer contributions
>🧬 Life Assurance – 3X base salary
>💸 Rewards Program – access to discounts and cashback
>🏫 LinkedIn Learning License for upskilling & development
Interested but don’t feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work.
Bring Your Whole Self to Work.
We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
About
Equal Employment Opportunity We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation/adjustments during the interviewing process, please let us know.
Skills Required
- Degree in Marketing, Business or related discipline
- Master's degree
- Significant senior marketing experience
- Experience within B2B software or technology
- Proven success developing and delivering global marketing strategies across multiple regions
- Strong experience in brand positioning, messaging and creating marketing programmes that drive measurable business growth
- Experience working with regional marketing teams to deliver globally aligned campaigns
- Knowledge of partner or ecosystem marketing and strategic co-marketing initiatives
- Strong commercial acumen and data-driven approach, experience using marketing analytics and marketing technology platforms
- Excellent stakeholder management skills with ability to influence senior leaders
- Experience managing a global marketing budget and demonstrating measurable business impact
- Willingness to travel internationally (up to 30%), including to the US
- French language skills
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The Company
What We Do
We help create better workplaces, and help to keep people safe, reduce risks and simplify processes through our expert teams and technology. Since 1979, we’ve been providing our clients with market-leading compliance and risk management solutions. We have expanded over the years to include certification, accreditation, HR and health and safety consultancy for SMEs, and training expertise, resulting in the Alcumus business that exists today. By building great relationships with our customers, we understand their needs and provide a range of technology solutions, advice and support that helps to identify and minimise risks, navigate compliance and create better workplaces to keep people safe. Our solutions go beyond simple box ticking exercises, where we constantly look for new and innovative ways to support and enhance our clients’ businesses and make it easier for them to keep their workforce safe by embracing new and evolving technology. Our team includes over 1,000 employees across our UK, North American, American and APAC offices. We take great pride in being an inclusive organisation by respecting and appreciating each individual, regardless of age, gender, ethnicity, religion, disability, sexual orientation, education, or nationality, creating a safe, positive, and nurturing environment. Whether you’re a contractor, SME or multi-national enterprise, we’re here to help create safe and effective workplaces.
