The Role
Leads operational strategy and execution for a franchise system, owning financial performance, franchisee growth, training, onboarding, commercial division development, and accountability systems. Builds and manages high-performing support teams, partners cross-functionally on sales and marketing, ensures brand and legal compliance, and strengthens franchisee relationships. The role requires extensive franchise, multi-unit, or home-service operations leadership and travel up to 50%.
Summary Generated by Built In
Location: Remote, United States (Preferred locations: Jacksonville, FL or Richmond, VA)
Role Summary
The Vice President of Operations leads the execution of operational strategy for the Superior Fence & Rail franchise system. This role is responsible for achieving business unit financial objectives, improving franchisee unit economics, and delivering world-class training, coaching, and support. The VP ensures alignment with Empower Brands’ strategic goals while building the infrastructure, talent, and accountability needed to drive sustainable system growth.
Key Responsibilities
Operational Leadership & Strategy
- Assist in setting strategic direction and aligning brand objectives with Empower Brands’ overall goals
- Provide overall direction and guidance for system-wide operational activities
- Establish and evolve operating policies, standards, and service offerings to strengthen the brand
Franchisee Performance & Support
- Lead the support team in delivering proactive training, coaching, and mentoring to franchisees
- Drive improvements in franchisee performance, unit growth, and profitability
- Oversee onboarding of new franchisees and ensure effective ramp through ongoing reinforcement
Financial Performance & Accountability
- Own achievement of annual budget and EBITDA targets
- Monitor financial performance and ensure alignment with monthly and annual goals
- Ensure appropriate metrics, reporting, and accountability systems are in place
Commercial Division Leadership
- Oversee development and growth of the commercial irrigation division to meet national and regional customer needs
- Ensure alignment between commercial initiatives and broader operational strategy
Sales, Training & Cross-Functional Alignment
- Partner with the Director of Sales & Training to support sales effectiveness and franchisee growth
- Collaborate with Marketing to drive lead generation and revenue opportunities
- Support development and execution of training programs, regional meetings, and annual conventions
Team Leadership & Development
- Hire, develop, and lead a high-performing team including Franchise Business Coaches and functional leaders
- Build organizational capability to support continued system growth
- Foster a culture of accountability, performance, and franchisee success
Brand Stewardship & Compliance
- Maintain strong knowledge of franchising and industry dynamics to evolve the business model
- Ensure adherence to legal guidelines, brand standards, and ethical business practices
- Build strong relationships with franchisees to support long-term success
Qualifications:
- 10+ years of leadership experience in franchise, multi-unit, or home service based operations
- Proven ability to drive business performance, operational execution, and team development
- Strong financial acumen, including P&L management and KPI-driven decision making
- Demonstrated success in building relationships and influencing performance across a distributed network
- Excellent communication, leadership, and problem-solving skills
- Bachelor’s degree required
- Ability to travel up to 50%
WHO WE ARE:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Skills Required
- 10+ years of leadership experience in franchise, multi-unit, or home service-based operations
- Proven ability to drive business performance, operational execution, and team development
- Strong financial acumen, including P&L management and KPI-driven decision-making
- Demonstrated success building relationships and influencing performance across a distributed network
- Excellent communication, leadership, and problem-solving skills
- Bachelor's degree
- Ability to travel up to 50%
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The Company
What We Do
Empower Brands is a North American franchise platform that brings together industry-leading commercial and residential brands serving homes and businesses. The company centers its mission on championing franchisee success, combining a portfolio of established franchise concepts with support teams that help owners pursue personal, professional, and financial goals. It provides franchise opportunities across service businesses, including outdoor living and other home- and business-focused offerings.
