Vice President, Finance and Revenue Management

Description

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and Live Nation producing over 30 headline concerts every year at the Germania Insurance Amphitheater. COTALAND is an amusement park with over 30 attractions and experiences, including first-of-their-kind roller coasters.

The Vice President, Finance and Revenue Management provides strategic financial leadership for COTALAND, overseeing financial planning, revenue management, pricing strategy, and fiscal operations. This position is responsible for maximizing revenue across all park revenue streams while maintaining financial discipline and sound reporting practices. The VP partners with the COO, COTALAND leadership team, and the COTA finance team to align financial strategy with business objectives and drive sustainable profitability.

Requirements

Essential Responsibilities

Financial Planning, Analysis, and Reporting

• Develop and manage the annual operating budget, including revenue projections, operating expenses, and capital expenditure plans.
• Lead forecasting cycles, variance analysis, and financial reporting to the COO and senior leadership teams.
• Prepare and present P&L statements, balance sheet analysis, and cash flow projections.
• Establish and maintain internal controls, cash handling procedures, and financial policies appropriate for a high-volume attractions environment.
• Build ROI models and payback analyses for proposed capital investments, including new attractions and facility improvements.

Revenue Management and Pricing Strategy

• Develop and execute the admissions pricing strategy, including tiered, seasonal, and demand-based pricing models for all ticket types, season passes, group sales, and special events.
• Build and maintain demand forecasting models based on seasonality, day-of-week patterns, local event calendars, weather trends, and historical performance data.
• Analyze and optimize per capita guest spending across all revenue channels, including admissions, food and beverage, merchandise, premium experiences, parking, sponsorships, and event-based revenue.
• Monitor competitive pricing across the regional market and manage distribution and channel strategy.

Performance Metrics and Cross-Functional Partnership

• Own and report on key financial and commercial KPIs, including average revenue per capita, EBITDA margin, non-admission revenue ratio, labor cost per visit, and marketing ROI.
• Partner on promotional ROI, labor modeling, sponsorship valuation, and pricing strategy alignment.
• Coordinate with the COTA finance team on shared reporting requirements and cross-entity alignment where appropriate.
• Lead and develop a team of financial analysts and labor schedulers, ensuring alignment with COTALAND's financial and operational objectives.

Required Qualifications

• Bachelor's degree in Finance, Accounting, Business Administration, Hospitality Management, or a related field.
• Minimum of 10 years of progressive finance and/or revenue management experience, with at least 5 years in a senior leadership role.
• Demonstrated experience in the attractions, theme park, hospitality, or entertainment industry.
• Strong command of financial planning and analysis, budgeting, forecasting, and P&L management.
• Experience with revenue management principles, including demand-based pricing, yield management, and per capita spending optimization.
• Proven ability to build financial models, ROI analyses, and capital investment business cases.
• Proficiency with financial systems, ERP platforms, and business intelligence tools.

Preferred Qualifications

• MBA, CPA, or CMA designation.
• Experience with pre-opening or startup operations, including building a finance function from the ground up.
• Familiarity with attractions industry KPIs, including ARPC, per capita spending, EBITDA margin benchmarks, and non-admission revenue ratios.
• Experience with dynamic pricing platforms and revenue management technology used in the attractions or hospitality industry.

Working Conditions

This position is based onsite at COTALAND in Austin, TX.

Standard business hours with flexibility required during peak operating periods, special events, and seasonal demands.

The role involves both office-based work and time spent in the park environment, including outdoor areas subject to weather conditions.