POSITION SUMMARY:
The Vice President, Events & Promotions is responsible for brand image event, concerts, 3rd party/brand collaboration, tactical events and resorts’ promotion in the Melco Resorts & Entertainment. Job duties include but not limited in initiating, planning, organizing and directing all activities. Lead and inspire team, steer creativity, ensure projects are managed and executed to meet key stakeholders’ expectation, manage/administer projects within budget and achieve business goals set by the management.
PRIMARY RESPONSIBILITIES:
- Always capture industry’s development together with evolving consumers’ insights and turn it into achievable strategy
- Initiate, develop and implement market plans to uplift brand desirability and support business growth
- Steer brand image events including hotel/new facility opening, concerts, entertainment activation, private event with 3rd party and gala dinners. Embrace creative ideas generation and have the liberty to attempt/undertake new things that create awareness, positive interests and talk of the town.
- Partner with key stakeholders including peers in marketing team and business/sales, understand Melco Resorts & Entertainment’s vision and business objective, contribute ideas and exchanges, a solid team player
- Create and ensure high-quality experiences for our customers which match with brand positioning for each property
- Achieve financial objectives by preparing and monitoring annual/quarter budget: scheduling expenditures; analyzing variances; initiating corrective actions
- Lead and inspire the team, retain the talents, enhance key talents’ career development plan
- Source, liaise and manage external agencies to support marketing initiatives
- Ensure all events and promotions comply with regulatory requirements and company policies
QUALIFICATIONS:
Experience
- Minimum of 15 years of experience in events planning or marketing communications
- At least 8 to 10 years in a leadership role
Education (please indicate minimum and preferred academic requirements)
- Degree holder
Skills / Competencies (please indicate requisite competencies that are qualified for the position)
- Entrepreneur spirit
- Transparency and dedication
- Creative yet open mindset
- Strong project management experiences
- Cross functional communication skill and power of influence
- Client centricity approach
- Coaching and managing team capability
- Fluent in Cantonese, English and Mandarin
What We Do
Melco Resorts & Entertainment Limited (NASDAQ: MLCO) is an award-winning developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia.
In Macau, Melco Resorts & Entertainment currently operates City of Dreams Macau (www.cityofdreamsmacau.com), our flagship integrated entertainment resort and home of The House of Dancing Water, the world's largest water-based performance; Altira Macau (www.altiramacau.com), a Forbes-Five-Star luxury hotel; and Mocha Clubs (www.mochaclubs.com), the largest non-casino based operations of electronic gaming machines in Macau.
Opened in October 2015 was the Hollywood-themed studio-concept resort, Studio City, a thrilling new cinematic inspired entertainment and leisure destination. It is designed to be the most diversified entertainment offering in Macau, with more world-class entertainment amenities than any integrated resort in the market, representing the pinnacle of entertainment-driven leisure destination experiences in Asia.
Beyond Macau, City of Dreams Manila (www.cityofdreams.com.ph) opened its doors to the public in December 2014 and marked the formal entry of Melco Resorts & Entertainment into the fast-growing and dynamic tourism industry in the Philippines. This lavish casino resort at Entertainment City, Manila Bay, Manila features a dazzling array of entertainment and attractions, an upscale shopping mall, a wide range of international dining experiences, three award-winning hotels and spa.
Visit mycareer.melco-resorts.com
