Vice President, Digital Product Operations

SRS Distribution, part of The Home Depot family of companies, is transforming how professional contractors in the roofing and building products trades grow their businesses. Through Roof Hub—our flagship digital platform—and an expanding ecosystem of integrated tools, we are empowering contractors with modern, data-driven solutions that simplify operations, improve efficiency, and drive long-term growth.

We are seeking a visionary and execution-focused digital leader to serve as Vice President of Building Products Digital Platforms, responsible for the digital strategy, product roadmap, and delivery of customer-facing experiences across SRS Distribution. This role will lead the expansion of Roof Hub into a multi-vertical platform while aligning with SRS’s aggressive growth agenda and The Home Depot’s broader digital ecosystem.

You’ll lead a high-impact team spanning product management, digital programs, adoption, and partner integrations—working closely with engineering, UX, operations, and sales leaders to deliver scalable, customer-first digital tools that drive adoption, loyalty, and measurable business results.

Key Responsibilities

Digital Strategy & Execution

• Define and communicate a bold multi-year roadmap for Roof Hub and customer-facing platforms, with defendable ROI.
• Lead the end-to-end digital strategy across web, mobile, self-service, and integrated jobsite tools.
• Scale workflows that streamline quoting, estimating, ordering, scheduling, and delivery management.
• Embed a culture of experimentation, A/B testing, and personalization to optimize adoption, conversion, and loyalty.
• Drive innovation while ensuring operational excellence in platform scalability, performance, security, and integration.
• Align digital strategy with SRS and The Home Depot enterprise vision while prioritizing contractor-specific needs.
• Establish KPIs for adoption, retention, engagement, and financial impact; report progress to executive and board stakeholders.

Customer Experience & Adoption

• Champion a customer-first mindset by deeply understanding contractor workflows, pain points, and expectations.
• Design and implement programs to recover at-risk experiences, improving satisfaction, trust, and repurchase intent.
• Connect omni-channel experiences across branches, field operations, and digital tools to deliver seamless contractor journeys.
• Build adoption strategies in partnership with sales and operations teams, tailoring communication and training to local and national needs.
• Continuously monitor the market and competitive landscape to inform positioning, differentiation, and innovation.

Team & Cross-Functional Leadership

• Lead and grow the Roof Hub & Digital Platforms team across product, programs, adoption, and partnerships.
• Build, scale, and inspire a high-performing team through periods of transition and rapid growth.
• Partner with engineering, UX, marketing, sales, and compliance to ensure cohesive product delivery.
• Develop clear processes for experimentation, optimization, and execution to sustain growth at scale.
• Collaborate with senior leaders to embed digital into business planning and frontline operations.
• Recruit, mentor, and develop talent; foster a culture of ownership, innovation, and accountability.

Platform & Partner Ecosystem

• Scale Roof Hub as the contractor’s “operating system,” integrating quoting, property data, ordering, and delivery into a single platform.
• Manage the digital vendor and partner ecosystem, ensuring ROI, security, and long-term scalability.
• Oversee platform architecture, cloud infrastructure, and integrations with enterprise data and systems.
• Own the digital P&L, balancing operating expense with growth investments and margin impact.
• Represent SRS in enterprise-level digital initiatives, ensuring contractor and trade needs are prioritized and delivered.

What You Bring

• 10+ years leading digital product, platform, or transformation initiatives—preferably in B2B distribution, construction tech, or trade services.
• Proven track record of delivering measurable revenue growth, cost efficiency, and customer impact through digital platforms.
• Experience managing full digital P&L, securing capital investment, and defending ROI.
• Deep expertise in experimentation, analytics, personalization, and optimization practices.
• Strong understanding of contractor workflows, with empathy for field-driven, project-based operations.
• Demonstrated success rebuilding and scaling high-performing digital teams through change.
• Technical acumen in cloud, architecture, integrations, and enterprise data ecosystems.
• Ability to operate at both strategic and tactical levels—defining vision while driving day-to-day outcomes.
• Bonus: Experience in building products, or construction software workflows (estimating, quoting, job management).

Why This Role Matters

Roof Hub has become the digital foundation of SRS Distribution’s contractor experience. As the trades evolve and customer expectations rise, this role ensures SRS not only keeps pace but leads the industry in digital innovation. By blending technology vision, customer-first leadership, financial discipline, and stakeholder alignment, you will make Roof Hub the daily hub contractors rely on—and the competitive advantage that helps SRS win in every market we serve.

Equal Opportunity Employer.

Veteran Friendly Employer. SRS Distribution believes in hiring military veterans at any level for any position.  We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.