Marketing Analytics Operations Manager

What You Will Do Daily

• Develop and maintain reporting in Salesforce to analyze the performance of our marketing campaigns and channels.
• Track, analyze, and report on the effectiveness of our marketing activities, providing actionable insights into which initiatives are generating pipeline and revenue.
• Create and optimize dashboards in Salesforce to provide a clear, centralized view of lead flow, conversion rates, engagement, attribution and the impact of marketing activities on the sales funnel.
• Develop and manage a systematic process for segmenting our user database—using product usage, behavior, and health data—to identify ideal candidates for marketing campaigns.
• Proactively identify data anomalies and inconsistencies in our marketing data, ensuring accuracy and reliability for all reporting.
• Collaborate closely with the Business Technology team to maintain and optimize our marketing technology stack and data infrastructure.
• Partner with the Sales and Marketing teams to define key metrics, build custom reports, and answer critical business questions about lead quality and engagement.
• Audit and maintain data quality to ensure reliable targeting and segmentation for all marketing initiatives.

The Experience You Will Need

• 4–6 years of experience in marketing operations, business intelligence, or a similar role, ideally within a B2B SaaS organization.
• Direct, hands-on experience with Salesforce reporting, Salesforce campaign and dashboard creation.
• Strong analytical skills with a proven ability to translate complex data into meaningful insights.
• Expertise in measuring campaign performance against business goals, particularly ROI and pipeline generation.
• Clear and precise communication skills, with the ability to explain complex data concepts to a non-technical audience.
• Excellent project management skills with the ability to manage multiple systems and cross-functional projects.
• A metrics-minded approach and a deep understanding of how data influences business decisions.
• Bonus: Background in data analysis or systems administration is a plus.

Why You Will Love It Here

• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!). 
• Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains. 
• We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
• We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
• As the leader in our field, our products and services are as strong as our internal team members.
• We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

Benefits of Working With Sonar

• Flexible comprehensive employee benefit package that is 90% paid by the company.
• We encourage usage of our robust time-off allocations.
• We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
• Generous discretionary Company Growth Bonus, paid annually.  
• Fully paid parking in the heart of downtown Austin, Texas.
• Global workforce with employees in 20+ countries representing 35+ unique nationalities.
• We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.