Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
Arrowhead Intermediaries is seeking a Vice President, Digital Marketing & MarTech to join our growing team.
The Vice President, Digital Marketing & MarTech leads the firm’s digital transformation by shaping the MarTech roadmap and elevating the digital customer experience across web, email, and social channels. This role oversees the development and scaling of digital platforms for global audiences, advances marketing automation capabilities, and partners closely with Data and IT teams to create a connected, end‑to‑end customer journey. With a strong focus on optimizing digital performance and leveraging technology to drive measurable business outcomes, the VP plays a critical role in modernizing the firm’s marketing ecosystem and accelerating growth through digital innovation.
How You Will Contribute:
Digital Transformation: Lead the development, launch and ongoing management of our website(s) and expanded Martech capabilities.
Digital Marketing: Lead a digital marketing function and work effectively with cross-functional teams and business partners to optimize performance.
MarTech Roadmap: Partner closely with Data and IT to deliver our MarTech roadmap and enhance the digital customer experience. Integrate marketing technology to streamline operations, support customer preferences, and enable data-driven decision-making.
Performance Metrics: Track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and continue to optimize performance.
Compliance: Partner closely with IT and Legal to maintain digital marketing compliance, manage and respect customer preferences, and enable relevant digital marketing communications.
Continuous Improvement: Stay up to date with industry trends and emerging technologies to continuously improve digital marketing strategies and business outcomes.
Cross-functional Leadership: Collaborate with key stakeholders to ensure alignment of digital marketing initiatives and business priorities.
Data & IT Collaboration: Work closely with Data and IT teams to leverage market insights for strategic decision-making.
Support Marketing Initiatives: Support the broader marketing team by contributing to coordinated planning and department priorities.
Hands-on Leadership: Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals.
Reporting and Measurement: Define and track digital marketing Objectives and Key Results (OKRs).
Skills & Experience to Be Successful:
Experience leading digital marketing for a global organization within a highly regulated industry. Experience in the insurance or financial services industry (preferred)
Minimum of 10 years of experience in digital marketing and marketing technology.
Experience building and leading scalable digital marketing teams across locations.
Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, AEO, GEO, and attribution models.
Exceptional analytical skills and attention to detail.
Pay Range
$175,000 - $185,000 AnnualThe pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.
Teammate Benefits & Total Well-Being
We go beyond standard benefits, focusing on the total well-being of our teammates, including:
- Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.
The Power To Be Yourself
As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.
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What We Do
Brown & Brown Insurance provides risk management solutions to help protect what our customers value most. Our four business segments offer insurance products and services to businesses and individuals. Our culture is built on integrity, innovation, superior capabilities, and discipline. We view insurance differently and use our experience, carrier relationships, and principled customer focus to deliver first-class service and solutions. Becoming a Brown & Brown teammate introduces you to a career with virtually unlimited possibilities. We think of ourselves as a team, so we have teammates—not employees. We strive to attract people who are competitive, driven, and disciplined. Our unique company culture of meritocracy rewards self-starters and those committed to doing what is best for our customers. We are proud to be certified as a Great Place to Work ®. Brown & Brown has demonstrated a Culture of Caring through dedication to the people and communities we serve. With more than 11,000 teammates in over 300 locations across the US, Canada, Ireland, the UK, Bermuda, and the Cayman Islands, we actively support numerous organizations in the local communities in which we live, work, and play. With a long-standing history of proven success, Brown & Brown is one of the insurance industry’s most powerful and influential leaders, ranked as the fifth-largest brokerage in the US and sixth in the world. You can find us on the NYSE as BRO.
