This role will orchestrate and lead Gap Inc.’s content studio capability, operating as the primary bridge between the creative community and internal brand and marketing teams. The Vice President Development will source, shape, and prioritize ideas; evaluate and narrow creative pitches; partner on unscripted and original series development; and shepherd projects from concept through greenlight and production. As Gap Inc. expands its entertainment-driven storytelling efforts, this leader will collaborate with production companies, studios, and distribution partners to develop content that elevates brand relevance, drives cultural impact, and creates scalable storytelling franchises over time.
Salary Range: $300,000 - $360,000 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.What You'll Do
Lead the end-to-end commissioning, development, and production of original content for Gap Inc., from idea sourcing and pitch intake through greenlight, production, and launch
Own the creative pitch process, including evaluating, prioritizing, and narrowing concepts to a focused slate aligned with enterprise and brand objectives
Serve as Gap Inc.’s senior creative and production-facing representative within the entertainment ecosystem, building trusted relationships with producers, studios, talent, and production partners
Partner with external production companies and creative partners to refine concepts, shape unscripted and original series proposals, and ensure projects meet creative, strategic, and operational expectations
Collaborate closely with internal stakeholders across Brand, Marketing, Creative, PR/Communications, Social, Legal, and Finance to support greenlight recommendations, approvals, and production alignment
Provide senior editorial and creative oversight throughout development and production to ensure narrative quality, cultural relevance, and brand integrity
Maintain clear visibility into the active development and production pipeline, ensuring momentum, accountability, and orchestrating transparent communication across team
Help define and evolve Gap Inc.’s original content strategy by translating brand priorities into clear creative criteria, development briefs, and decision frameworks
Support the build-out of scalable studio processes, including pitch intake structures, development workflows, production checkpoints, and post-launch learnings
Responsible for overseeing project budgeting and timelines, as well as leading production negotiations and vendor contract discussions.
Stay deeply connected to cultural trends, emerging formats, and shifts in the entertainment landscape to inform future content opportunities and long-term storytelling investments
10+ years of experience in content development, creative leadership, production, or brand studios within entertainment, media, or culturally driven organizations
Proven track record leading original content strategy across multiple brands or business units within a complex, matrixed environment
Deep expertise in brand storytelling, narrative systems, and editorial leadership across formats from concept through delivery
Strong strategic and creative judgment, with the ability to balance creative ambition, brand integrity, operational feasibility, and timelines
Established relationships within the Los Angeles creative and production ecosystem, including producers, talent, and production partners
Experience influencing and partnering with senior leadership and cross-functional teams to deliver integrated, high-impact storytelling
Responsible for overseeing project budgeting and timelines, as well as leading production negotiations and vendor contract discussions.
Proactive, culturally fluent leader with a strong point of view and the ability to operate at the speed of culture
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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