Vice President, Demand Generation

Presidio, Where Teamwork and Innovation Shape the Future
At Presidio, we're at the forefront of a global technology revolution, transforming industries through cutting-edge digital solutions and next-generation AI. We empower businesses - and their internal customers - to achieve more through innovation, automation, and intelligent insights.

The Role
There is no playbook here. You get to write it. 

Presidio has built a brand, sharpened a narrative, and assembled a marketing team that's ready to perform. What's been missing is a demand generation engine- a disciplined, scalable, AI-powered function that turns awareness into pipeline and pipeline into revenue. That's the job.  

The Vice President, Demand Generation is a brand new role at a company that is serious about building it right. This is not a role where you inherit a machine and optimize the knobs. You are building the machine. From campaign infrastructure to lead flow process to team structure, you will create the foundation that Presidio's go-to-market runs on for years.  

This role reports directly to the CMO and will be one of the most consequential hires in the Marketing organization. If you've been waiting for a seat at the table where your fingerprints are actually on the outcome- this is it.

Responsibilities Include: 

Demand Generation Strategy & Campaign Execution

• • Build and lead Presidio's demand generation function from the ground up, establishing the strategy, infrastructure, processes, and team needed to drive consistent, measurable pipeline
  • Design and execute integrated campaigns across digital, email, content syndication, events, and emerging AI-powered channels with a bias toward what actually converts, not just what looks good
  • Own the full campaign lifecycle: from audience targeting and offer development through execution, lead nurture, and closed-loop reporting
  • Develop a campaign playbook that scales- built to be repeatable, teachable, and adaptable across Presidio's business units and regions
  • Set and hit pipeline targets. Own the number, not just the activity

AI-Powered Campaign Development

• • Lead with an AI-first mindset across every aspect of demand generation from campaign ideation and content development to audience segmentation, personalization, and
  • performance optimization
  • Leverage AI tools to accelerate campaign production, improve targeting precision, and reduce time-to-market without sacrificing quality or brand integrity
  • Stay at the front edge of how AI is changing buyer behavior, search, and media consumption — and build programs that reflect those realities
  • Establish a culture of experimentation and intelligent automation within the demand gen team
  • — making AI a competitive advantage, not just a productivity tool
  • Work with the Senior of Digital to integrate AI visibility and GEO strategy into demand programs, ensuring Presidio's content and campaigns are optimized for how buyers actually discover solutions today

Sales Alignment & Regional Go-to-Market

• • Forge a genuine, trusted partnership with the sales and practice organization to ensure demand generation programs are built around how the field actually sells, not how marketing assumes it does
  • Establish clear SLAs and feedback loops between marketing and inside sales to ensure leads are followed up on, tracked, and worked properly
  • Show up in front of sales leadership regularly with data, with conviction, and with a clear point of view on what's working and what needs to change
  • Align campaign activity to regional priorities, seasonal sales motions, and key account targets not just company-wide initiatives

Field Marketing & Partner Marketing Collaboration

• • Work hand-in-glove with Field Marketing to ensure regional programs and national campaigns are connected — no orphaned tactics, no duplicate spend
  • Partner with Partner GTM and Partner Alliances to build co-branded campaigns and partner- sourced demand programs that expand Presidio's reach into new audiences
  • Develop joint demand programs with key technology partners (Cisco, Dell, Microsoft, AWS, and others) that are commercially aligned and pipeline-additive
  • Be the connective tissue between field, partner, and corporate marketing — making sure all three are pulling in the same direction

Lead Flow, Marketing Automation & Operations

• • Own the end-to-end campaign lead flow process — from first touch through MQL, SQL, and closed-loop reporting — and hold the organization accountable to it
  • Be the authority on Presidio's marketing automation stack (Pardot, HubSpot, Marketo) and Salesforce — with the expertise to configure, optimize, and evolve these platforms as the function scales
  • Build the reporting infrastructure that gives the CMO and CFO a clear, confident view of marketing's contribution to pipeline and revenue
  • Work closely with Marketing Analytics & Ops to establish attribution models, campaign tagging taxonomy, and dashboards that the whole organization can trust
  • Identify and close gaps in lead flow — including the hard conversation when leads are going dark inside the sales organization

Team Building & Internal Enablement

• • Build the demand generation team from scratch — identifying the right roles, hiring exceptional people, and creating an environment where they can do their best work
  • Be a teacher as much as a leader — developing demand generation capability across the broader marketing team so that best practices scale beyond the demand gen function
  • Create scalable campaign frameworks, briefs, and playbooks that enable field marketing and partner marketing teams to run effective programs without reinventing the wheel every time
  • Champion a culture of accountability, continuous learning, and data-driven decision-making across everything the team touches

Required Skills and Professional Experience:

• Bachelor's Degree or equivalent experience and / or military experience
• Overall 15+, years of experience of demand generation experience in B2B technology — ideally in IT services, solutions, or consulting — with a track record of building programs that produce real pipeline, not just MQL volume

• Proven experience building a demand generation function from scratch — or standing up a new team within a larger organization — and the organizational muscle memory to do it again

• Deep proficiency with marketing automation platforms: Pardot, HubSpot, and/or Marketo, plus Salesforce CRM. You should be able to have a technical conversation about these tools, not just oversee someone who can

• Demonstrated experience working with inside sales teams — establishing lead flow processes, holding both sides accountable, and improving conversion across the funnel

• Experience running integrated campaigns across digital, content, events, and partner channels — and the ability to show what those campaigns actually contributed to revenue

• Financial fluency: you've presented to CFOs, built business cases for program investment, and tied marketing activity to commercial outcomes with confidence

The Mindset We're Looking For:

• You are a builder. You don't wait for the infrastructure to exist — you create it. And you know the difference between building fast and building right
• You are AI-first. You use AI tools natively, you understand how AI is reshaping demand generation, and you bring that lens to campaign strategy, content development, targeting, and measurement
• You are sales-obsessed in the best way — you understand how sellers think, what they need from marketing, and how to earn their trust through consistent delivery and honest communication
• You are a teacher and a multiplier. You don't just do the work — you build the capability of the people around you 
• You are fluent in data and comfortable in the CFO's office. You can build a business case, defend a budget, and explain marketing's contribution to pipeline in a language finance actually respects
• You are collaborative by nature — with field, partner, digital, and brand teams — and you know how to drive alignment without creating bureaucracy
• You thrive in ambiguity and bring clarity with you. You make decisions when others are still debating the options

Preferred Skills and Professional Experience:

• Experience at a PE-backed company navigating growth, transformation, or acquisition — you know what it means to do more with less and show ROI quickly
• Hands-on experience with ABM platforms (6sense, Demandbase) and intent data — and a clear point of view on where ABM fits in a demand gen strategy
• Experience with AI-powered campaign tools (Jasper, Copy.ai, Drift, or similar) and the judgment to use them in ways that enhance rather than commoditize Presidio's brand voice

Your future at Presidio
Joining Presidio means stepping into a culture of trailblazers - thinkers, builders, and collaborators - who push the boundaries of what's possible. With our expertise AI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world.

Here, your impact is real. Whether you're harnessing the power of Generative AI, architecting resilient digital ecosystems, or driving data-driven transformation, you'll be part of a team that is shaping the future.

Ready to innovate? Let's redefine what's next-together.

About Presidio
Presidio is committed to hiring the most qualified candidates to join our amazing culture. We aim to attract and hire top talent from all backgrounds, including underrepresented and marginalized communities. We encourage women, people of color, people with disabilities, and veterans to apply for open roles at Presidio. Diversity of skills and thought is a key component to our business success.

At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio's expert technical team develops custom applications, provides managed services, and enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally. For more information visit

Applications will be accepted on a rolling basis.

 

Presidio has a strong commitment to the community we serve and our employees. As an Equal Opportunity Employer, we strive to have a workforce that includes the community we serve.

Presidio is an Equal Opportunity Employer Disability/Vets. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

The "Know Your Rights" Poster is available here: https://www.eeoc.gov/poster

Presidio EEO Policy Statement is available here: https://www.presidio.com/careers

Presidio is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.

Presidio is a VEVRAA Federal Contractor requesting priority referrals of protected veterans for its openings. State Employment Services, please provide priority referrals to.

Notice of Massachusetts Candidates: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Recruitment Agencies, Please Note: Presidio does not accept unsolicited agency resumes/CVs. Do not forward resumes/CVs to our career's email address, Presidio employees or any other means. Presidio is not responsible for any feeds related to unsolicited resumes/CVs.

 

DCW

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.