At CouponFollow (NextGen), a System1 company (NYSE: SST), we help over 25 million monthly users save money by connecting them with real, verified coupon codes from thousands of leading retailers. As one of the world’s leading organic coupon sites, CouponFollow.com, we're rapidly expanding our product offerings, user experience, and strategic partnerships.
About the RoleWe are looking for a Vice President, Consumer Products & Growth to take end-to-end ownership of our browser extension and related mobile apps business, as well as new strategic growth products in the deals and savings space. This is a hybrid business owner / growth / product-owner role. You'll set the strategy for how we grow these businesses: marketing, installs, retention, and monetization, own the partner relationships that make that growth possible, and work hand-in-hand with product and engineering to ship the roadmap that gets us there. You will be the single point of accountability for the business's performance and growth trajectory.
Responsibilities:
Own the extension and related business plans and operating cadence, with accountability for revenue, forecasting, KPI performance, and resource allocation; identify performance gaps early and lead corrective actions across the organization.
Define the growth strategy for the consumer product portfolio, setting the strategic priorities, growth levers, and market-positioning choices that will drive sustainable scale.
Set strategic product direction and roadmap priorities to enhance the product experience and business metrics.
Source and prioritize new business opportunities, evaluating build-vs-partner tradeoffs and sizing potential impact.
Build and scale a high-performing team to drive the business, establishing clear processes, staffing models, and quality standards to maintain strong user experience as volume grows.
Own performance management of the CouponFollow browser extensions and mobile apps — analyzing, interpreting, and reporting on funnel, acquisition, retention, and cashback performance data.
Establish the reporting cadence and metrics framework the business is run against, surfacing insights and recommendations to leadership.
Own the strategy and execution for performance-based CPA/CPI partnerships that drive installs, activation, and monetization.
Manage the creator/UGC growth function against clear performance targets.
Build and grow high-value partner distribution relationships across affiliate networks, merchants, and other distribution partners, with a clear focus on scalable, pay-for-performance models.
Design, test, and optimize CPA (cost per action) and CPI (cost per install) offers, payout structures, and tracking frameworks to maximize efficient growth and LTV.
Work closely with the partnerships team to align affiliate network and merchant relationships with the extension/app business, ensuring clear KPIs, attribution, and payout accountability.
Define and track partner performance metrics (e.g., eCPI, eCPA, ROAS, retention cohorts) and run regular partner reviews to scale winners and cut underperformers.
Ensure compliance with tracking technologies, digital marketing standards, and affiliate network stand-down rules.
Collaborate with product, data, and legal to ensure compliant tracking, fraud prevention, and clean integration of partner-sourced traffic into the extension funnel.
Manage and develop the paid growth function responsible for day-to-day channel execution - approve budgets, targets, and LTV-based guardrails while holding the team accountable for efficient, scalable growth.
Partner closely with product and engineering to translate strategy into a shipped roadmap.
Act as the connective tissue between partnerships, product, engineering, and leadership to keep the extension business aligned and moving.
Strategy & Business Ownership
Performance & Analytics
Growth Partnerships & Distribution
Compliance & Risk
Cross-functional Execution
Required Qualifications:
8+ years of relevant experience with responsibility for consumer and product activities (e.g. product growth, product management, GM or P&L owner).
Demonstrated success developing and scaling performance-based growth programs, including CPA/CPI partnerships, affiliate channels, or other pay-for-performance distribution models.
Proven track record building, launching, and maintaining high-scale, successful products.
Experience strategically influencing and aligning senior stakeholders and key partners to consistently drive action, results, and change.
Hands-on, "roll up your sleeves" mindset, with the ability to be a driver and change agent in an organization.
Strong business acumen and data analytics proficiency.
Bachelor's degree in business, engineering, marketing, or a related field (or equivalent practical experience).
Nice To Have:
Experience managing app and/or browser extension products.
Experience in affiliate marketing or digital partnerships.
Experience in the shopping and deals space.
What We Have To Offer:
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
Skills Required
- 8+ years of relevant experience in consumer and product activities, such as product growth, product management, general management, or P&L ownership
- Demonstrated success developing and scaling performance-based growth programs, including CPA/CPI partnerships, affiliate channels, or pay-for-performance distribution models
- Proven track record building, launching, and maintaining high-scale successful products
- Experience strategically influencing and aligning senior stakeholders and key partners to drive action, results, and change
- Hands-on mindset with ability to act as a driver and change agent
- Strong business acumen and data analytics proficiency
- Bachelor’s degree in business, engineering, marketing, or related field, or equivalent practical experience
- Experience managing app and/or browser extension products
- Experience in affiliate marketing or digital partnerships
- Experience in the shopping and deals space
What the Team is Saying
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System1 Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, mental‑health support, virtual care, travel medical coverage, and even pet insurance with FSA options. Feedback suggests this breadth is a core strength of the package.
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Retirement Support — A 401(k) plan with company match is consistently highlighted as part of the financial benefits. This anchors long‑term savings support alongside other protections like life and disability insurance.
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Leave & Time Off Breadth — Generous PTO, paid company holidays, and open sick days are repeatedly called out. These policies indicate ample time‑off availability across multiple categories.
System1 Insights
What We Do
We are an omnichannel customer acquisition platform with offices throughout the US, Canada and Europe. System1 builds desktop and mobile apps, search engines, and online publications that empower consumers with information while respecting their privacy. We also operate brands that include CouponFollow, Startpage and MapQuest. System1 is a champion of AI technology, investing in the first legal AI called Vinny after the movie "My Cousin Vinny"!
Why Work With Us
Our growing team of over 200 people is an incredible cohort of engineers, product managers, data scientists, & buy- and sell-side ad/mar tech experts. Together, we have grown globally through Best-In-Class hiring and complimentary business acquisition, and we are JUST getting started.
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System1 Teams
System1 Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy allows employees to work with their teams in the office and also remotely. Teams have decided what works best for them and the employees on their teams.
