Your Opportunity as the Vice President, Consumer Market Intelligence
You will lead the Enterprise Team responsible for leveraging advanced analytics and insights to shape business strategies, guide brand growth, and influence product innovation, pricing, media investments, and go-to-market execution. This role oversees Market & Sales Intelligence, Business Intelligence & Reporting, Insights and Advanced RGM and builds high performing teams that understand the business and can connect consumer & customer data to provide strategic consult to commercial leaders to inform decision-making and drive business performance through storytelling, neutrality, harmonization and thoroughness – utilizing advance analytics and data science.
Location: Orrville, OH (Close proximity to Cleveland/Akron)
Reports to: Chief Marketing Officer
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Strategic Leadership:
Develop and implement a comprehensive commercial analytics vision aligned with corporate objectives. This includes determining what analysis is conducted in-house and where to engage third party providers.
Leads the Commercial Analytics & Insights COE, overseeing quantitative and qualitative analysis of data to answer the most complex marketing and sales business questions – enterprise wide & specific to our SBAs.
Develop processes and practices to identify & prioritize deliverables for commercial analytics team.
Drive a data-centric culture across commercial functions and influence strategic decisions at the executive level.
Consumer & Market Insights
Leads teams that develop strategies to capture and interpret consumer behavior, market trends, and competitive intelligence.
Partner with Marketing, Innovation, and Category Leadership teams to translate insights into actionable growth opportunities.
Commercial Analytics & Market Intelligence
Oversee advanced analytics initiatives, including predictive modeling, market mix modeling, and demand forecasting.
Translate complex data into actionable insights for pricing, trade optimization, and marketing ROI.
Leverage syndicated data (Nielsen, IRI), POS data, and consumer research to inform strategic decisions.
Anticipate market trends and competitive dynamics to guide portfolio strategy.
Partner with Sales & Marketing to deliver insights that improve revenue growth and operational efficiency.
Monitor KPIs and performance dashboards to track commercial effectiveness.
Technology & Data Strategy
Oversees the data strategy for the Commercial organization. Partners with IS to ensure that tools are in place to facilitate the data needs of the organization.
Ensure robust data architecture and governance for scalable analytics solutions.
Lead adoption of BI tools (Power BI, Tableau) and advanced analytics platforms.
Lead Data Strategy for commercial team; monitoring data set purchase
Team Leadership
Build and mentor a best-in-class analytics team.
Foster innovation and continuous learning within the analytics organization.
Oversight to training programs to build analytical skills around the Sales and Marketing teams.
Provide mentorship & support to data scientists & other analytical resources
What we are looking for:
Minimum Requirements:
Bachelor's Degree
15+ years in analytics leadership roles, with at least 7 years in senior leadership within CPG or retail
Proven track record of driving commercial strategy through analytics
Proven track record of leading large teams and managing complex data ecosystems
Proven experience in leading cross-functional analytics teams, including integrating sales and marketing analytics across business units
Proven experience building advanced analytics teams that deliver the need of today while pragmatically building for the future.
Ability to prioritize needs & drive focus amid competing priorities
Deep expertise in marketing and sales analytics, with a focus on performance measurement, ROI tracking, and data-driven decision-making in a CPG context
Strong knowledge of advanced data science techniques, such as predictive modeling, Market Mix Modeling, attribution modeling, and channel performance analysis
Proficiency in revenue growth management (RGM) analytics, including pricing, promotions, and demand forecasting optimization
Experience in developing and integrating BI dashboards and self-service tools for large commercial teams
Analytically driven and detail-oriented, with the ability to translate complex data into concrete, actionable insights for sales and marketing teams
Strong business acumen with ability to influence senior leadership
Excellent communication and storytelling skills to translate data into actionable strategies
Strategic thinker, focused on driving growth through data-driven decision-making and resource optimization
Collaborative and communicative, able to work across commercial functions and with IT teams to build seamless analytics capabilities
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Skills Required
- Bachelor's Degree
- 15+ years in analytics leadership roles
- At least 7 years in senior leadership within CPG or retail
- Proven track record of driving commercial strategy through analytics
- Proven track record of leading large teams
- Strong knowledge of advanced data science techniques
- Proficiency in revenue growth management analytics
- Experience with developing BI dashboards and self-service tools
- Excellent communication and storytelling skills
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
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Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
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Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
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Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
