Vice President-Canada

Posted Yesterday
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Hiring Remotely in CA
Remote
Expert/Leader
Travel
The Role
Leads Travel Leaders’ Canadian affiliate network strategy, growth, sales, member services, recruitment, supplier partnerships, marketing, public relations, and operational performance. Owns the Canadian P&L, oversees forecasting and reporting, negotiates supplier agreements, drives member acquisition and retention, and develops teams and performance programs. The role requires strong executive communication, financial management, strategic sales leadership, and approximately 25% travel.
Summary Generated by Built In
Overview

Travel Leaders Network (www.TravelLeaders.com), as one of the largest sellers of luxury travel, cruises and tours in the industry, is a passionate community of travel professionals focused on mutual success.  Representing approximately 5,700 travel agency locations across the United States and Canada, this Network uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually. 


Travel agent members who belong to Travel Leaders Network have access to meaningful supplier partnerships, innovative technology that integrates with industry-leading marketing, exclusive value-added programs and member support and training that only a company with their size and strength can offer. Travel Leaders Network gives their members everything they need to grow as a Leader and inspire more people to travel better. 


Responsibilities

*Considering candidates who reside in Ontario, British Columbia and New Brunswick provinces*



OVERVIEW


Lead the strategy, growth, and operational performance of Travel Leaders’ Canadian affiliate network, overseeing member services, recruitment, partner relations, marketing, and public relations. Maintain full P&L responsibility while leading business development and supporting teams to deliver exceptional member value and sustainable growth.



RESPONSIBLITIES


New Member Recruitment  

  • Establish annual recruitment goals, accountability measures, and incentive program.
  • Develop and implement annual recruitment campaigns and track/report results.
  • Ensure competitiveness in the Canadian marketplace.

Member Sales & Services

  • Lead, coach, and develop high performers within the member services team.
  • Establish annual performance goals, accountability measures, and incentive programs aligned to organizational objectives.
  • Develop, execute, and refine annual and long-term sales strategies to drive acquisition, growth, and retention.
  • Monitor monthly performance, trends, and KPIs; adjust strategies to maximize results.
  • Oversee contract renewals and ensure alignment of Affiliate needs with organizational offerings.
  • Partner with the Events team to plan and execute Affiliate Regionals and key events.

Partner Relations

  • Analyze market opportunities and negotiate agreements for Canadian only preferred suppliers.
  • Provide ongoing market intelligence to the executive team that could impact existing or potential agreements.
  • Meet regularly with Canadian suppliers to review progress against established targets and to propose any adjustments to the contract terms/goals as/if necessary/optional.
  • With the assistance of Revenue Management, ensure that supplier results are accurately reported monthly.
  • With the support of the accounting team, oversee the reporting and collection of all guaranteed and back end overrides from suppliers.
  • Submit quarterly and annual supplier revenue forecasting to Finance and make appropriate monthly adjustments to projections based on performance.

Public Relations

  • With the assistance of PR team, manage Canadian PR firm partnership.
  • When appropriate, respond in support of company objectives to press inquiries and/or requests for interviews.
  • Establish annual communication plan and provide market and/or product intelligence.

Operations & Financial Accountability

  • Maintain full P&L responsibility for Canada operations.
  • Enhance reporting, benchmarking, and analytics to support data-driven decision-making.
  • Ensure operational excellence across all member-facing sales functions.
  • Perform other duties as assigned.



COPY/PASTE RESPONSIBILITIES HERE:

Qualifications

QUALIFICATIONS

  • Bachelor’s degree required.
  • 10+ years of progressive leadership experience in sales, account management, or business development; travel industry or consortia experience strongly preferred.
  • Demonstrated success developing and executing strategic sales plans that drive growth, retention, and profitability.
  • Strong financial acumen, including experience with P&L ownership, forecasting, and performance management.
  • Expertise in contract negotiation, renewals, and long-term relationship management.
  • Highly analytical with experience leveraging reporting, benchmarking, and data insights to guide decision-making.
  • Excellent organizational and time management skills.
  • Strong communication and presentation skills with the ability to engage senior stakeholders.
  • Willingness to travel approximately 25% of the time  

                          


This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.


Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.






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Skills Required

  • Bachelor’s degree
  • 10+ years of progressive leadership experience in sales, account management, or business development
  • Travel industry or consortia experience
  • Success developing and executing strategic sales plans driving growth, retention, and profitability
  • Strong financial acumen, including P&L ownership, forecasting, and performance management
  • Expertise in contract negotiation, renewals, and long-term relationship management
  • Analytical experience using reporting, benchmarking, and data insights for decision-making
  • Excellent organizational and time management skills
  • Strong communication and presentation skills with senior stakeholders
  • Willingness to travel approximately 25% of the time
  • Residence in Ontario, British Columbia, or New Brunswick
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The Company
HQ: Alexandria, VA
5,302 Employees
Year Founded: 2008

What We Do

Internova Travel Group is one of the largest travel services companies in the world with a collection of leading brands delivering high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise firms through a portfolio of distinctive divisions. Internova represents more than 100,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries.

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