Company Description
Ready to make a difference? Experian has evolved into a global tech company in data and analytics. We're passionate about unlocking the power of data to transform lives and create opportunities for consumers, businesses and society. We're a member of the FTSE 30 and for more than 125 years we've helped economies and communities flourish – and we're not done.
Discover the Unexpected - Our 22k amazing employees in 30+ countries believe the possibilities for you, and the world, are growing. We're investing in the future, through new technologies, experienced people and new ideas so we can help create a better tomorrow. To do this we employ 'big-thinkers' that share our purpose #uniquelyexperian
Job Description
As a Vertical Marketing Senior Specialist, you will help support the strategic and execution needs of assigned vertical markets, driving targeted marketing programs that enhance Experian's presence and influence. You will have a blend of strategy and hands-on execution to develop and implement multi-channel marketing campaigns. Reporting to the Senior Manager of Specialty Adjacent Markets, you'll collaborate with team members across sales, product, product marketing and the broader integrated marketing teams to increase growth and implement go-to-market plans.
Responsibilities
Strategic Planning and Program Calendar Management: Contribute to the development of marketing strategies for your assigned markets, aligning with our goals. Partner with sales, product, and teams to gather insights to help create a cohesive marketing program calendar that support both sales enablement and customer engagement. Support the annual Vertical Market Opportunity Analysis (VMOA) for assigned markets.
Market Research and Analysis: Conduct regular market research and competitor analysis to stay informed on industry trends, customer needs and competitive positioning, using insights to inform marketing campaigns and refine strategy.
Content & Asset Development: Collaborate with product, product marketing, sales, and greater marketing functions, including content, design, web, and demand gen teams to create relevant marketing assets (e.g., white papers, case studies, blogs, email campaigns, social content) that engage target audiences within each vertical.
Event Marketing: Build marketing and promotional plans for industry events, webinars and conferences relevant to assigned vertical markets to create pre-event buzz, follow up after the event, and ensure messaging and value align with the Experian brand.
Performance Monitoring & Reporting: Assess your respective campaign metrics, evaluate effectiveness and pinpoint optimization opportunities. Support the Vertical Marketing team by organizing regular performance reporting, quarterly business reviews (QBRs), and additional reporting needs.
Qualifications
- Experience in B2B marketing (3-5 years), with experience focusing on a specific industry vertical (e.g., financial services, public sector, and energy).
- Understanding of multi-channel marketing campaigns and content development.
- Experience with digital marketing, social media, email marketing and basic design tools.
- Excellent project management skills.
- Bachelor's degree in marketing, business, or communications; or equivalent practical experience.
Additional Information
Perks:
- 401K with a 4% company match with immediate vesting.
- Comprehensive health, dental, and vision plans.
- 5 sick days each calendar year.
- 12 paid company holidays and 2 paid volunteer days.
- Wellness plans, online discounts, employee discounts, pet insurance, employee stock purchase programs, and more.
Our uniqueness is that we celebrate yours. Experian's culture and people are main differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
All your information will be kept confidential according to EEO guidelines.
#LI-Hybrid
What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society.
During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity.
We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.
For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.
Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow.
About Experian:
Bringing data to life requires creativity, passion, flexibility and expertise.
We want you to share in our success. That's why we offer rewards that recognise great performance.
Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career.
Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
