The Role
The VAS Content & Product Manager will develop, launch, and manage innovative Value-Added Services, building partnerships and conducting market analysis to drive growth.
Summary Generated by Built In
Our client is a foremost payment, telecom, and enterprise solutions company has been licensed by the Nigerian Communications Commission, seeks for a VAS Content & Product Manager. The VAS Content & Product Manager will be responsible for driving the creation, development, and rollout of innovative Value-Added Service (VAS) across Mobile Network Operators (MNOs). This role requires a creative and strategic thinker who understands the VAS ecosystem, builds strong partnerships with content providers, and develops consumer-friendly products that increase engagement and revenue. The ideal candidate is enterprising, out-of-the box in thinking, and able to see the bigger picture of VAS business growth
Job Responsibilities
Product Development & Innovation:
- Identify, design, and launch engaging VAS products tailored for Nigerian and African consumers.
- Translate market trends and consumer insights into innovative product ideas.
- Ensure products are commercially viable, scalable, and aligned with MNO requirements.
Content Management:
- Build and manage partnerships with content providers (music, sports, education, gaming, infotainment, etc.).
- Curate, evaluate, and integrate high-quality content into VAS products.
- Continuously monitor content performance and refresh offerings to maintain consumer interest.
Strategic Growth & Partnerships:
- Work closely with MNOs and aggregators to secure product placement and favourable commercial terms.
- Explore partnership opportunities with local and international content creators.
- Support the overall business strategy to expand the company VAS’s footprint.
Market & Competitive Analysis:
- Conduct ongoing competitor analysis to identify successful VAS trends in the market.
- Benchmark the company's VAS products against top players to ensure competitiveness.
- Provide insights and recommendations for new opportunities.
Operational Oversight:
- Collaborate with technical and operations teams to ensure smooth product integration and delivery.
- Monitor KPIs such as subscriber uptake, usage, churn, and revenue per product.
- Provide regular product performance reports to management.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field (advanced degree an advantage).
- Minimum 5 years’ experience in the VAS, telecom, or digital content industry.
- Strong track record of developing and managing successful VAS products.
- Experience working with MNOs, aggregators, and third-party content providers.
- Excellent negotiation, partnership-building, and relationship management skills.
- Strong creativity, entrepreneurial mindset, and ability to think strategically
Skills Required
- Bachelor's degree in Business, Marketing, Communications, or related field
- Minimum 5 years' experience in the VAS, telecom, or digital content industry
- Strong track record of developing and managing successful VAS products
- Experience working with MNOs, aggregators, and third-party content providers
- Excellent negotiation, partnership-building, and relationship management skills
- Strong creativity, entrepreneurial mindset, and ability to think strategically
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
eRecruiter Nigeria is a recruitment consultancy that helps employers find candidates by offering services in talent acquisition, recruitment, outsourcing, and payroll, aiming to reduce cost-per-hire.
