User Research Associate, Hybrid- Nigeria

Posted 16 Days Ago
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Nigeria
Entry level
Financial Services
The Role
The User Research Associate will conduct user research, analyze data, coordinate feedback, and inform product development strategies.
Summary Generated by Built In

Branch Overview
Imagine a world where every person has improved access to financial services. People could start new businesses, pay for their children’s education, and cover their emergency medical bills – the possibilities to improve life are endless. 

Branch is a global technology company revolutionizing financial access for millions of underserved banking customers today across Africa and India.  By leveraging the rapid adoption of smartphones, machine learning and other technology, Branch is pioneering new ways to improve access and value for those overlooked by banks. From instant loans to market-leading investment yields, Branch offers a variety of products that help our customers be financially empowered.

Branch’s mission-driven team is led by the co-founders of Kiva.org and one of the earliest product leaders of PayPal. Branch has raised over $100 million from leading Silicon Valley investors, including Andreessen Horowitz (a16z) and Visa. 

With over 32 million downloads, Branch is one of the most popular finance apps in the world.

Job Overview

This is a full-time role based in the Lagos office. You’ll be working with all teams by gathering feedback and using the data collected to make product recommendations. 

Responsibilities

  • Conduct end-to-end user research projects using qualitative approaches ( in-depth interviews, usability testing, focus groups) and quantitative approaches (surveys) 
  • Describe user needs and business opportunities to a variety of stakeholders by leveraging both quantitative and qualitative data 
  • Conduct targeted customer connects to investigate specific product issues and bugs
  • Coordinate the gathering of feedback from Loan Review, Customer Service, Servicing, and Finance teams for creation of the Product Roadmap
  • Coordinate release announcements, including training of Loan Review, Customer Service, and Servicing teams on new functionality
  • Coordinate local routine feature/ app testing.
  • Conduct market and competitor research with regular cadence to inform the team about broader trends

Qualifications

  • Bachelor’s Degree required
  • Ability to create and execute SQL queries
  • Analytical with excellent attention to detail
  • Multi-tasker, organized and methodical
  • Excellent problem solving skills
  • You are highly entrepreneurial. You take the initiative to solve problems before they arise. You’ve started and/or contribute to projects you’re passionate about.
  • You are a great collaborator. You know that startups are a team sport. You listen to others, speak your mind, and ask the right questions.
  • Prior experience working with designers and product managers will be a strong asset
  • Curious about using AI tools in research - for data collection, data structuring and reporting

We’re looking for more than just qualifications -- so if you’re unsure that you meet the criteria, please do not hesitate to apply!

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.

Top Skills

Ai Tools
SQL
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The Company
San Francisco, California
313 Employees
Year Founded: 2015

What We Do

Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Nairobi, Mumbai and Bangalore, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility. Branch's mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.

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