The Role
The User Engagement Senior Manager will drive active user growth through performance marketing and CRM, optimize engagement metrics, and collaborate with cross-functional teams to enhance user retention.
Summary Generated by Built In
About the Role
As a Senior Manager of User Engagement at Gojek, you’ll play a pivotal role in driving active user growth through both performance marketing and CRM levers. You’ll be responsible for optimizing active user metrics and cost per active user, helping us deepen engagement and maximize retention efficiency across key business verticals. This role works closely with the Performance Marketing, CRM, and Product Growth teams to shape data-backed strategies that accelerate user activity and retention within Gojek app.
What You Will Do
- Lead end-to-end strategy and execution for active user growth via performance marketing and CRM initiatives.
- Partner with BI, product, and marketing teams to analyze user activation and reactivation trends, identifying key opportunities to be tested via experiments.
- Optimize cost per active user (CPAU) through continuous experimentation and ROI-driven channel management.
- Drive campaign consolidation and audience segmentation efforts across marketing and CRM channels.
- Collaborate with cross-functional stakeholders to design and implement growth loops that improve engagement consistency.
- Translate insights from user data into actionable strategies, influencing both paid and owned-channel engagement.
- Build frameworks and dashboards to monitor user engagement health across multiple lifecycle stages.
What You Will Need
- 8+ years of experience in performance marketing and growth, preferably from leading tech companies, marketplaces, or digital agencies.
- Proven track record in scaling active users or optimizing engagement metrics via paid and owned channels.
- Strong understanding of performance marketing metrics (CPC, CPA, ROAS) and CRM performance drivers.
- Solid analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience managing cross-functional teams or influencing across marketing, product, and data functions.
- Comfort working in fast-paced, high-growth environments with complex campaign structures.
- Understanding of SQL is a plus
About the Team
The User Engagement team at Gojek focuses on driving active user growth and retention across key business verticals. The team manages performance marketing and CRM initiatives end-to-end, optimizing user engagement metrics and cost per active user (CPAU). Working closely with Product, BI, and Marketing, the team analyzes activation and reactivation trends to identify and test growth opportunities. It also leads efforts in campaign consolidation, audience segmentation, and growth loop design to improve engagement consistency. With a strong emphasis on data-driven decision-making, the team builds frameworks and dashboards to monitor engagement health across all user lifecycle stages.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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Top Skills
CRM
Performance Marketing
SQL
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The Company
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
