User Activation Specialist

Posted Yesterday
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Cornellà de Llobregat, Barcelona, Cataluña, ESP
In-Office
Entry level
Fintech • Payments • Financial Services
The Role
Manage user communications and journeys across email, push, and in-app channels. Design onboarding and activation campaigns, segment audiences, personalize messaging, identify funnel friction, and improve conversion and product adoption. Define brand voice, run A/B tests, analyze activation, retention, churn, and ARPU KPIs, and collaborate with product and sales teams to align communications with launches and roadmap priorities.
Summary Generated by Built In

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. 

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment. 

Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

 Gestión de comunicación con usuarios

  • Definición del user journey y eliminar los puntos de fricción rediseñando un proceso limpio de fricciones.
  • Diseñar y ejecutar estrategias de comunicación multicanal (email, push, in-app, etc.) enfocadas en el uso de plataformas digitales.
  • Definir y mantener el tono de voz y la coherencia en todos los puntos de contacto.
  • Segmentar audiencias y personalizar mensajes en función del comportamiento del usuario.
Activación y engagement
  • Diseñar campañas de onboarding y activación de nuevos usuarios para aumentar tasas de adhesión.
  • Identificar fricciones en el funnel y proponer mejoras para aumentar la conversión
  • Lanzar iniciativas para aumentar el uso de funcionalidades clave y activación de nuevos productos dentro de la plataforma.

Experimentación & optimización

  • Definir, implementar y analizar tests A/B de mensajes, canales y journeys.
  • Medir el impacto de las campañas y optimizar continuamente el performance.
  • Trabajar con KPIs como activation rate, retention, churn ARPU, etc.
Colaboración cross-funcional
  • Trabajar estrechamente con equipos de producto y ventas.
  • Alinear estrategias de comunicación con lanzamientos de producto y roadmap.
  • Aportar insights de usuario para mejorar la experiencia global.
  • undefined

Apply now and Vibe with Us!

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The Company
HQ: Issy-les-Moulineaux
7,105 Employees

What We Do

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting 60 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients. Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility. Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards. Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good and MSCI Europe. Our employees vibe with a passion for customer service, respect, imagination, simplicity and the entrepreneurial spirit that are Edenred’s values. For everyone who wants to experience that vibe, who needs it in their professional life, we want to be the best company to come and work and develop each person who takes part in the Edenred adventure

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