User Acquisition Manager

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
What We're Looking For

We are currently looking for a User Acquisition Manager to join our team. In this role, you will be responsible for launching advertising campaigns for Meta Ads, TikTok, Pinterest, X and Snap, specifically targeting Health and Fitness audiences.

✨ Key Responsibilities:

• Manage the full lifecycle of mobile performance campaigns across Meta Ads, TikTok, Pinterest, X and Snap from launch and testing to optimization and large-scale budget scaling

• Manage and scale high budgets (experience with 7-figure monthly spend or operating within a team managing budgets at that scale)

• Lead structured creative experimentation in partnership with designers, driving A/B testing and full-funnel performance optimization

• Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to inform confident, data-driven scaling decisions

• Apply strong attribution modeling knowledge to optimize channel strategy and budget allocation

• Execute and optimize Web2App acquisition flows

• Monitor campaign performance through structured reporting and automation, identifying continuous optimization opportunities

• Collaborate closely with Data & BI teams, leveraging tools such as Tableau / Looker and AppsFlyer / Adjust

• Research, evaluate and test new acquisition channels to unlock incremental growth

• Leverage AI tools to enhance performance marketing workflows, including creative ideation and iteration, copy and UGC script generation, creative analysis, landing page optimization, and reporting automation

✨In your first three months you will:

• Be proficient in all metrics, attribution logic, processes and reporting tools

• Independently manage campaigns, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary

• Take ownership of an additional growth initiative, suggest ideas and improvements, analyze competitors, and make confident, data-driven decisions

The ideal profile:

• 3+ years of experience in B2C User Acquisition

• Proven experience managing or contributing to 7-figure monthly Paid Social budgets (Meta Ads, TikTok, Pinterest, X and Snap)

• Strong background in mobile performance marketing and Web2App funnels

• Solid understanding of attribution modeling

• Experience with AppsFlyer / Adjust and BI tools such as Tableau / Looker

• Strong analytical skills with advanced Excel / Google Sheets proficiency and structured reporting experience

• English proficiency (B2 or higher)

• Proficient in using AI tools to enhance performance marketing workflows, including creative ideation & iteration, copy and UGC script generation, creative analysis, landing page optimization, and automated reporting

• Builder mindset with strong ownership and autonomy

• Fast decision-maker with high performance standards

• Data-driven and experimentation-oriented

• Curious, competitively aware, and adaptable in fast-changing environments

• Clear and effective communicator across cross-functional teams
  

Hiring Journey:

⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Test Task --> ⭕️ Panel Presentation

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro