Digital Marketing Customer Acquisition Specialist

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Job Details

Job Title & Location

Digital Marketing Customer Acquisition Specialist 

Westgate, London

The Role

At Kantar Worldpanel we are passionate about using data to understand how and where people shop, and we are constantly evolving our services to uncover new insights. Panel members sign up to our panels and provide us with a wealth of information about their shopping. In return they earn points which can be exchanged for a range of vouchers.

Fast-growing Worldpanel Marketing team is in search for a Digital Marketing Customer Acquisition Specialist  to join the business and market our panels in the best possible way to encourage registrations. This exciting new role will be responsible for recruiting new panel members into various panels across the UK and Ireland. It will suit someone with a strong track record of user acquisition within a large scale B2C environment.

This is a wide-ranging, hands-on role which will enable you to showcase your digital marketing skills and analytical capabilities. You will recognise the different marketing needs of the population and will support the Marketing Lead in tailoring a multi-channel recruitment strategy to deliver the optimum return on investment. You will work closely with the other members of a small marketing team, as well as senior partners across the UK and Ireland and global colleagues in wider Kantar universe. We expect this role to expand quickly in its scope and remit, and there will be lots of opportunity to gain experience and work with teams outside of initial specs of the job.

Responsibilities

• Implementing multi-channel marketing strategy for panel recruitment
• Defining the image and copy requirements for each campaign, working closely with partners to market the panels in an exciting and engaging way
• Managing the relationships with suppliers and advertising partners to ensure campaigns are conducted to the highest possible quality, to time and to budget
• Help optimise and reallocate budget where necessary based on supplier and campaign performance
• Prioritise the panel recruitment strategy based on the varying needs of different panels and demographic targeting groups over the course of the year
• Analyse and report on campaign progress and achievements, presenting to the Marketing Lead and other key partners
• Help manage a significant panel recruitment budget in the most effective way. Assess the return on investment and strive for improvements and efficiencies wherever possible
• Make recommendations for adjusting marketing strategies based on the results of previous campaigns
• Work closely with the Marketing Lead and other partners to understand the panel performance and improvement areas that would feed future marketing strategy requirements

Role Skills and Experience

• 3-5 years’ experience in a marketing / digital marketing, customer loyalty management or panel management role
• Flexibility to combine creative marketing skills with analytical and reporting capabilities
• Experience of relationship and contract management with external suppliers is highly desirable
• Excellent written and verbal communication skills with a keen eye for detail
• Analytical skills to interpret campaign results and present in an appropriate manner to partners
• Experience of producing data visualisations, reports and dashboards to aid the communication of strategy and performance against core metrics
• A good understanding of European data protection and GDPR legislation with experience of working under these rules for data privacy
• A keen interest in consumer behaviour and the drivers that influence sign up and participation in research panels
• An innovative thinker, prepared to question the accepted way of doing things
• Self-motivated and able to see tasks through to completion
• Co-ordinate with global function to learn, and develop innovative strategies
• Proven ability to balance partners, prioritise, manage conflicting demands and deliver at pace
• Experience of B2C campaign/demand generation, organic and paid search and social is beneficial

What you’ll get from us

• 25 days annual leave (excl. bank holidays), plus your birthday off!
• Flexible benefits across health, wealth and lifestyle
• Extensive training and excellent scope for career development
• A collaborative and supportive work environment

Reasonable Adjustments

Kantar is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

We are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.

#LI-HP1 #LI-Hybrid

Country

United Kingdom

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.