Digital Marketing Manager

As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignite patient turnarounds. Our relentless commitment to patients and strong legacy of innovation in healthcare are the foundation of our future. If you're looking for a new chance, a new beginning, a new trajectory, LivaNova is where your talent can truly thrive. Join our talented team members worldwide to become a pioneer of tomorrow—because at LivaNova, we don’t just treat conditions — we aspire to alter the course of lives.

RESPONSIBILITY AND AUTHORITY

This is a Marketing Technologist / Digital Growth role: you will own and optimise our customer-facing martech ecosystem and use it to design and deploy measurable customer journeys across acquisition, engagement, and retention. You are equally comfortable configuring and administering enterprise platforms, and consulting with marketers on segmentation, lifecycle journeys, and campaign optimisation.

The Digital Marketing Manager (Epilepsy) will leverage their strong technical and data management skills to analyse campaigns, generate insights, and work closely with the brand marketing teams to propose and deliver appropriate actions to support them, help them leverage business opportunities as well as address obstacles and issues, refine digital tactics and goals as needed with responsiveness and a can-do attitude.

You have a data-driven mindset allowing you to easily troubleshoot and resolve platform issues, as well as manage platform integrations to enable robust omni-channel digital toolkits. Meanwhile, your strong digital marketing expertise in CRO, UX, CMS management and marketing automation will bring a tech-savvy and innovative skillset enabling you to build and deploy technical solutions that improve the customer experience and improve commercial performance.

This role is:

· Hands-on ownership of digital platforms and integrations; building governed, measurable journeys across the customer lifecycle.

· A consultative partner to brand teams — translating strategy into segmentation, journeys, experimentation, and performance improvement.

This role is not:

· A content creator, community manager, or “social posting” role (though you will consult on social account framework design and governance)

· A developer role - while front end skills are welcome e.g. HTML/CSS, you will work with technical support teams. Success is measured by marketing outcomes and customer journey performance

The position has a global remit with a scope of activities spanning across both our healthcare professionals and patient audiences.

Major accountabilities

· Own and optimise the martech stack across: websites/landing pages, marketing automation, lead capture/forms, eLearning, video/webinars, analytics/dashboards, audience targeting/segmentation, and funnel attribution/cohort measurement

· Evaluate and deploy new digital capabilities where they demonstrably improve conversion, engagement, retention, or operational efficiency

· Consult with brand marketing and leadership teams to design, build and optimise multi‑stage digital journeys spanning demand generation, onboarding/activation, ongoing engagement, retention/loyalty, and advocacy

· Governance & compliance: Platform management, intake & prioritisation request processes, consent/privacy, SOPs, vendor management, data integrity

· Website CMS ownership, including hands‑on implementation of site changes, management of consent and analytics integrations, configuration of reusable content/library modules, and ensuring sites are performant, compliant, and measurement‑ready

· Partner with cross-functional stakeholders e.g. Brand Marketing, IT, Privacy and agencies

· Insight > optimisation loop: Analyse performance, recommend changes, run CRO/UX tests, iterate

· Identify/share best practice, as well as support and facilitate digital training workshops to raise digital IQ across the business

· Ensure robust analytics frameworks are in place for each digital capability, and provide actionable recommendations to platform users regarding optimisation

· This position may require moderate business travel of 20% or more of the time

Minimum requirements:

· Ability to connect platform decisions to commercial outcomes: conversion, pipeline contribution, engagement/activation, retention/loyalty, and advocacy

· Demonstrated hands-on administration of marketing automation and web/CMS environments (configuration, user roles, templates, governance)

· Experience implementing lead capture/form workflows, lifecycle segmentation, and multi‑step automated journeys (acquisition > engagement > retention)

· Experience establishing measurement frameworks (analytics + dashboards) and using insights to drive CRO/UX improvements

· Experience working within consent/privacy and documented processes/SOPs in a regulated environment

· Enjoys operating at a granular technical detail, as well as wider project management

· HTML/CSS/Javascript skills advantageous, but not mandatory

Key Performance Indicators / Measures of success

· Critical role impacting the strategy execution of the Epilepsy division

· Key driver in strategic & financial objectives

· Success in this role is measured by customer journey performance and commercial impact, not tool deployment alone

Education & Qualifications

· Digital/Marketing/IT degree level qualification

· Relevant experience (5+ years) in Digital/Marketing

Personal traits

· Comfortable managing and configuring platforms at technical level

· Experience building and managing websites

· Excellent research, analytical, and data interpretation skills

· Excellent written and verbal communication skills

· Strong project management skills

· Ability to communicate complex information in an easy-to-understand format

· Able to work independently and take ownership and responsibility

· Flexible to promptly respond to business needs

· Good team player with customer-focused mind-set

· Fluent in English